Waseda Business School
(Graduate School of Business and Finance)


Seminar: “Your Strategy Needs a Strategy” by Martin Reeves, Senior Partner and Managing Director, BCG New York Office (February 22, 2016)

Martin Reeves: Your Strategy Needs a Strategy – How to Choose and Execute the Right Approach

“Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but sometimes these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win – or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important – or more difficult – to choose the right approach to strategy.”

“Your Strategy Needs a Strategy (June 2015)” by The Boston Consulting Group offers a groundbreaking method to determine the strategy approach that is best for your company by breaking down existing approaches into five categories.

On the occasion of coauthor, Martin Reeves’ Japan visit to mark the release of the Japanese version (Nikkei Publishing Inc.), BCG and Waseda Business School will co-host a seminar.

The seminar will touch upon how to assess your business environment, what the different strategies are, how to match your strategy to your environment, things to keep in mind when building and executing a strategy, and how to manage multiple strategies. The panel discussion will be moderated by Prof. Jusuke Ikegami and welcome one of BCG’s partners in Japan.

⇒Reach the Quota


Martin Reeves, Senior Partner and Managing Director, BCG New York Office

Martin Reeves leads the BCG Henderson Institute worldwide and has been a Fellow since 2008. Prior to joining BCG, Martin worked for Zeneca in Japan and the United Kingdom, where he focused on marketing and strategic planning. Since joining BCG in 1989, Martin has led a broad range of strategy assignments in the Financial Institutions, Consumer, Industrial Goods, and Health Care sectors. Martin is the coauthor of Your Strategy Needs a Strategy (Harvard Business Review Press).


Jusuke Ikegami, Associate Professor/Researcher at WBS Research Center, Research Institute of the Faculty of Commerce, Waseda University

Date / Time

Monday, February 22nd, 2016  19:00-21:00


18:30    Doors open

19:00    Welcome Remarks

Ÿ   Tatsuyuki Negoro, Professor and Director, Waseda Business School

19:10    Lecture (with Japanese/English simultaneous interpretation)

Ÿ   Martin Reeves, Senior Partner and Managing Director, BCG New York Office

20:30    Panel Discussion / Q&A Session

Ÿ   Martin Reeves, Senior Partner and Managing Director, BCG New York Office

Ÿ   Jusuke Ikegami, Associate Professor/Researcher at WBS Research Center

Ÿ   Makio Kitazawa, Partner and Managing Director, BCG Tokyo Office

21:00    Close


Room 201, Building 22, Waseda campus, Waseda University *MAP

1-7-14 Nishi-Waseda, Shinjuku-ku, Tokyo 169-0071


Free of charge  Register now

Hosted by

Waseda Business School

The Boston Consulting Group (BCG)


Waseda University Academic Solutions Corporation exe-edu@w-as.jp

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