Martin Reeves: Your Strategy Needs a Strategy – How to Choose and Execute the Right Approach
“Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but sometimes these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win – or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important – or more difficult – to choose the right approach to strategy.”
“Your Strategy Needs a Strategy (June 2015)” by The Boston Consulting Group offers a groundbreaking method to determine the strategy approach that is best for your company by breaking down existing approaches into five categories.
On the occasion of coauthor, Martin Reeves’ Japan visit to mark the release of the Japanese version (Nikkei Publishing Inc.), BCG and Waseda Business School will co-host a seminar.
The seminar will touch upon how to assess your business environment, what the different strategies are, how to match your strategy to your environment, things to keep in mind when building and executing a strategy, and how to manage multiple strategies. The panel discussion will be moderated by Prof. Jusuke Ikegami and welcome one of BCG’s partners in Japan.
⇒Reach the Quota
■Speaker
Martin Reeves, Senior Partner and Managing Director, BCG New York Office
Martin Reeves leads the BCG Henderson Institute worldwide and has been a Fellow since 2008. Prior to joining BCG, Martin worked for Zeneca in Japan and the United Kingdom, where he focused on marketing and strategic planning. Since joining BCG in 1989, Martin has led a broad range of strategy assignments in the Financial Institutions, Consumer, Industrial Goods, and Health Care sectors. Martin is the coauthor of Your Strategy Needs a Strategy (Harvard Business Review Press).
■Moderator
Jusuke Ikegami, Associate Professor/Researcher at WBS Research Center, Research Institute of the Faculty of Commerce, Waseda University
■Date / Time
Monday, February 22nd, 2016 19:00－21:00
■Program
18:30 Doors open
19:00 Welcome Remarks
Tatsuyuki Negoro, Professor and Director, Waseda Business School
19:10 Lecture (with Japanese/English simultaneous interpretation)
Martin Reeves, Senior Partner and Managing Director, BCG New York Office
20:30 Panel Discussion / Q&A Session
Martin Reeves, Senior Partner and Managing Director, BCG New York Office
Jusuke Ikegami, Associate Professor/Researcher at WBS Research Center
Makio Kitazawa, Partner and Managing Director, BCG Tokyo Office
21:00 Close
■Venue
Room 201, Building 22, Waseda campus, Waseda University *MAP
1-7-14 Nishi-Waseda, Shinjuku-ku, Tokyo 169-0071
■Registration
Free of charge ⇒Register now
■Hosted by
Waseda Business School
The Boston Consulting Group (BCG)
■Contact
Waseda University Academic Solutions Corporation [email protected]
