- Faculty
- OIKAWA Naohiko, Guest Professor
OIKAWA Naohiko, Guest Professor
- Posted
- Tue, 08 Jul 2025
Profile
Held positions including President and CEO of XELEN Holdings, Country Head of Mastercard Data & Services Japan, SVP and Japan Representative of Applied Predictive Technologies, President and CEO of Dentsu Consulting, and roles at McKinsey & Company, Netyear Group, and Dentsu. Currently serves as an advisor to companies in Japan and abroad, including Senior Fellow at Netyear Group, and Advisory Board Member at D Capital and Kalepa. Completed all coursework for the Doctoral Program at the Graduate School of Commerce, Waseda University, after earning an MBA from the same school. Graduated from the Faculty of Letters at Keio University.
Selected Publications
＜Journal Articles＞
Oikawa, N. (2026). What is experiment-based predictive analysis?: Accurately identifying causal relationships and impactful measures. Hitotsubashi Business Review, 73(4), 6-18.
Oikawa, N., & Kamata, K. (2025). The impact of generative AI on marketing communication: How will the power dynamics between brand companies, platforms, and customers change? Marketing Journal, 45(4), 312–321. (In Japanese)
Nagahashi, A., & Oikawa, N. (2025). The mechanism of B2B brand community activation: Formation of self-efficacy and active participation behavior, Marketing Journal, 45(3), 227–236. (In Japanese)
Oikawa, N. (2017). How to understand consumer behavior: The potential of predictive and prescriptive analytics. Tokei (Statistics), 68(6), 28–33. (In Japanese)
Mizukoshi, K., Oikawa, N., Hidaka, Y., & Tada, K. (2012). Social media as a new brand community: The potential of community managers. Marketing Journal, 32(2), 64–83. (In Japanese)
Oikawa, N. (2011). Feasibility of product development utilizing Internet interaction between companies and customers: Differences in participation behavior by category and brand characteristics of operating companies. In 9th Yoshida Hideo Memorial Foundation Grant Research Collection (FY2010) (41–52). (In Japanese)
Oikawa, N. (2009). New product development strategies in the business environment transformed by digital information technologies: An overview of the so-called “Web 2.0” environment and its implications. Marketing Journal, 28(3), 61–76. (In Japanese)
Morita, M., Oikawa, N., & Hidaka, Y. (2007). New cross-media effects brought by digital interactive media. Marketing Journal, 27(1), 35–44. (In Japanese)
＜Books & Magazine Articles＞
Oikawa, N. (2016). Business analytics in the era of big data. Nikkei Digital Marketing, January (28–29.), February (30–31.), March (30–31.), April (30–31.), May (30–31.), June (30–31.), July (32–33.) (In Japanese)
Onzo, N., Oikawa, N., & Fujita, A. (2008). Mobile marketing. Nikkei Publishing. (In Japanese)
Kobayashi, K., Okahashi, T., Hagiwara, M., Oikawa, N., Hosoi, T., Hidaka, Y., & Yagawa, N. (2000). Internet marketing basics. Nikkei BP. (In Japanese)
＜Translated Work (Supervisor of Japanese Edition)＞
Tapscott, D., Ticoll, D., & Lowy, A. (2001). Digital Capital: Harnessing the Power of Business Webs. (N. Oikawa, Ed. & Trans.). Impress. (In Japanese)
Courses in charge
Digital Innovation and Marketing
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