Profile
Since November 2024, serving as President and CEO of XELEN Holdings. Previously served as Country Head of Mastercard Data & Services Japan, and as SVP and Japan Representative of Applied Predictive Technologies. Before that, held the position of President and CEO of Dentsu Consulting, and worked at McKinsey & Company, Netyear Group, and Dentsu.
Completed all coursework for the Doctoral Program at the Graduate School of Commerce, Waseda University, after earning an MBA from the same school.
Graduated from the Faculty of Letters at Keio University.
Selected Publications
＜Journal Articles＞
Nagahashi, A., & Oikawa, N. (2025). The mechanism of B2B brand community activation: Formation of self-efficacy and active participation behavior, Marketing Journal, 45(3), 227–236. (In Japanese)
Oikawa, N. (2017). How to understand consumer behavior: The potential of predictive and prescriptive analytics. Tokei (Statistics), 68(6), 28–33. (In Japanese)
Mizukoshi, K., Oikawa, N., Hidaka, Y., & Tada, K. (2012). Social media as a new brand community: The potential of community managers. Marketing Journal, 32(2), 64–83. (In Japanese)
Oikawa, N. (2011). Feasibility of product development utilizing Internet interaction between companies and customers: Differences in participation behavior by category and brand characteristics of operating companies. In 9th Yoshida Hideo Memorial Foundation Grant Research Collection (FY2010) (41–52). (In Japanese)
Oikawa, N. (2009). New product development strategies in the business environment transformed by digital information technologies: An overview of the so-called “Web 2.0” environment and its implications. Marketing Journal, 28(3), 61–76. (In Japanese)
Morita, M., Oikawa, N., & Hidaka, Y. (2007). New cross-media effects brought by digital interactive media. Marketing Journal, 27(1), 35–44. (In Japanese)
＜Books & Magazine Articles＞
Oikawa, N. (2016). Business analytics in the era of big data. Nikkei Digital Marketing, January (28–29.), February (30–31.), March (30–31.), April (30–31.), May (30–31.), June (30–31.), July (32–33.) (In Japanese)
Onzo, N., Oikawa, N., & Fujita, A. (2008). Mobile marketing. Nikkei Publishing. (In Japanese)
Kobayashi, K., Okahashi, T., Hagiwara, M., Oikawa, N., Hosoi, T., Hidaka, Y., & Yagawa, N. (2000). Internet marketing basics. Nikkei BP. (In Japanese)
＜Translated Work (Supervisor of Japanese Edition)＞
Tapscott, D., Ticoll, D., & Lowy, A. (2001). Digital Capital: Harnessing the Power of Business Webs. (N. Oikawa, Ed. & Trans.). Impress. (In Japanese)
Courses in charge
Digital Innovation and Marketing
