Waseda Business School
(Graduate School of Business and Finance)

Dr. Shibuya graduated from the Faculty of Law, The University of Tokyo, and worked for Tokyo Electric Power Co. for ten years. He holds an MBA from Keio University, and after leaving the company, he earned a Ph.D. in Business Administration from Keio University. After moving into academia, he served as an assistant professor at Niigata University, a professor at Tohoku University, a professor at Gakushuin University, and a visiting professor at the University of Rennes I Business School before assuming his current position in 2022.

Dr. Shibuya has provided numerous supports for the formulation and implementation of digital marketing strategies, customer analysis, brand building, and human resource development, among others, for many companies, mainly in the information communication service and IT sectors, and also in the food, housing, entertainment, and other industries. He has served as president of the Japan Association for Consumer Studies, chief editor of the JSMD Journal of the Japan Society of Marketing and Distribution, and deputy editor of the Marketing Journal of the Japan Marketing Academy.

Academic Degree

Ph.D., March 2003, Graduate School of Business Administration, Keio University.

MBA, March, 1995, Graduate School of Business Administration, Keio University.

LL.B., March, 1988, Faculty of Law, The University of Tokyo.

Selected Publications

【Best Papers】

Yukihiko Kubota and Satoru Shibuya (2017), “The Negative Effects of Positive Word-of-Mouth: The Occurrence and Suppression of the ‘Suspicion Effect’,”　50th First Prize of Yoshida Hideo Memorial Foundation.

Satoru Shibuya (2011), “Word-of-mouth reasoning: the process of predicting future self from present others,” Journal of Marketing and Distribution, 13(3), 1-20. First Prize 2012 from Japan Society of Marketing and Distribution.

Satoru Shibuya (2010), “Analogy-based Structural Social Recommendation: A Study of Recommendation Effects on Word-of-Mouth Information on the Internet,” 43rd Prize of Yoshida Hideo Memorial Foundation.

【Selected Publications】

Satoru Shibuya (2020), “Factors influencing simulation effect of digital word-of-mouth,” Organizational Science, 54(2), 37-47.

Makoto Mizuno, Hiroshi Ohnishi, Satoru Shibuya and Hikaru Yamamoto (2018), “C2C interaction in the digital media environment: Overview and Prospects of Research Trends,” Japan Marketing Science, 26(1), 7-39.

Yukihiko Kubota and Satoru Shibuya (2018), “Is This Word-of-Mouth Effective?” Tokyo, JP: Yuhikaku.

Satoru Shibuya (2017), “Communicating with Unknown Others: The Role of Interest Graphs in Offline and Online World,” Japan Marketing Journal, 36(3), 23-36.

Satoru Shibuya (2015), “The influence of others’ experiences on consumers’ current perceptions: a comparative experiment between promotional and social contexts.” Keio Business Forum, 32(1), 85-108.

Ryoichi Yokoyama, Takayuki Nozawa, Motoaki Sugiura, Yukihito Yomogida, Hikaru Takeuchi, Yoritaka Akimoto, Satoru Shibuya and Ryuta Kawashima (2014), “The neural bases underlying social risk perception in purchase decisions,” Neuroimage 91(1), 120-128.

Satoru, Shibuya (2014), “How We Predict Our Future Based On Others’ Experiences On The Internet: Cognitive Processes Of Inductive Reasoning,” Japan Association for Consumer Studies.

Satoru Shibuya (2013), “Automaticity of similarity judgments between self and others,” Journal of business administration of Kwansei Gakuin University, 60(4), 199-217.

Satoru Shibuya (2013), “Similarity and Judgment: How StructuralComlarison with Others Changes Consumer Behavior,” Tokyo, JP: Yuhikaku.

Satoru Shibuya (2007), “Mechanisms Of Influence Propagation Among Consumers Via Word-Of-Mouth Information On The Internet,” Japan Marketing Journal, 26(4), 31-51.

Satoru Shibuya (2006), “Information Search On The Internet: The Process Of Searching For Experience And Evaluation Information Transmitted By Consumers,” Advances In Consumer Studies, 13(1), 1-28.

Satoru Shibuya (2004), “Consumer Opinion Formation Process in Online Communities and Corporate Marketing Strategies,” Japan Marketing Journal, 24(2), 31-44.