Waseda Business School
(Graduate School of Business and Finance)


NAGASAWA Shinya, Professor



Professor Nagasawa is the leading expert in Japan on Design and Brand Innovation Management. He has served on many national government committees, won numerous academic awards, and traveled and lectured extensively throughout Japan, Asia and Europe. Prof. Nagasawa is a life fellow of International Society of Management Engineering, a member of the Editorial Advisory Board, International Journal of Quality and Service Sciences (Emerald Publishing), Member of the Editorial Advisory Board, Luxury: History, Culture, Consumption (Routledge/Taylor & Francis), Member of Editorial Board, Luxury Research Journal (The Inderscience Publishers).

Academic Degrees

Ph.D., Mechanical Engineering, WASEDA University, 1986

M. Eng., Mechanical Engineering, WASEDA University, 1980

B. Eng., Industrial Engineering, WASEDA University, 1978

Selected Publications

Over the years Prof. Nagasawa has published 94 books (81 in Japanese, 2 in English, 5 translated in Chinese, 5 translated in Hangul, and 1 translated in Thailand Language), 379 articles (215 in Japanese, 163 in English, and 1 in Chinese) and monographs. A link to his home page can be found here.

Courses in charge

Luxury Branding (LVMH Moët Hennessy. Louis Vuitton Chair; 2012-2015)

Luxury Retailing & Communication (offered in 2015 academic year)

Kansei Marketing (Albion Chair) (previously offered as “Design and Brand Management”)

Design & Marketing of New Product (in English, offered in 2014academic year)

Business Data Analysis

Environmental Business (Graduate School of Environment and Energy Engineering)

Special Lecture on Environmental Science (Graduate School of Elementary Science and Engineering)


Life Fellow, International Society of Management Engineering

Member of Editorial Advisory Board, International Journal of Quality and Service Sciences (Emerald Publishing)

Member of Editorial Advisory Board, Luxury: History, Culture, Consumption (Routledge/Taylor & Francis)

Member of Editorial Board, Luxury Research Journals (The Inderscience Publishers)

Lead Guest Editor, Special Issue on Customer Experience Management/Marleting Branding, Science Journal of Business and Management (Science Publishing Group)

Supervisor, Japan Society of Kansei Engineering (former Vice President)

Executive Director, Association of Product Development and Management of Japan

Part-time Director, EPOCH Co. Ltd., (Involved in External Business)

Member, Committee, Industrial Science and Technology Policy and Environment, the Industrial Structure Council, and other committees, the Ministry of Import, Trade and Industry

Member, Wastes Working Group of “Basic Policy for the Green Contract Law Project”, and other committees, Ministry of the Environment


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