Waseda Business School
(Graduate School of Business and Finance)


SUGITA Hiroaki, Professor


Hiroaki Sugita received a BA in social engineering from the Tokyo Institute of Technology and an MBA from Keio University.
Hiroaki Sugita was a Chairman of Japan at the Boston Consulting Group, and now a Managing Director and Senior Partner
and serves as an outside board member of Unicharm Corporation, a director of Japan Association for the World Food Programme.

Selected Publications

Professional Management Staff (Nihon Keizai Shimbun Shuppan-sha, 2020, in Japanese)
Method of New Business Development – based on Recruit Co. cases (Nihon Keizai Shimbun Shuppan-sha, 2017, in Japanese)
The BCG Way – Strategic Sales (Nihon Keizai Shimbun Shuppan-sha, 2016, in Japanese)
Sales Strategy as Thinkers (Diamond-sha, 2009, in Japanese)

Supervisor of Translation
Trading Up: Why Consumers Want New Luxury Goods–and How Companies Create Them (Diamond-sha, 2004, in Japanese)
Treasure Hunt: Inside the Mind of the New Consumer (Diamond-sha, 2007, in Japanese)

Courses in charge

Currently teaching in Japanese only
総合経営 [General Management](Japanese)、新規事業開発のアプローチ[Approach for New Business Development](Japanese)


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