Profile
Dr. Kawakami is a professor of marketing at WBS since 2015. She was a visiting scholar and an affiliate professor of Forster School of Business, University of Washington, U.S.A., and is a visiting scholar of Blue Ocean Strategy Institute, INSEAD, France. Dr. Kawakami is an editorial review board of the Journal of Product Innovation Management and was selected as a top 100 scholar in Asia. She is the founder of Waseda Blue Ocean Strategy Institute, founding director of Marketing International Institute, and an outside board member of Takara Holdings Inc.
Academic Degrees
Ph.D., March 2000, Graduate School of Business Administration, Kobe
UniversityMBA, March 1997, Graduate School of Economics, Osaka UniversityM.A.,
March 1988, Department of Literature, Osaka University
Selected Publications
Durmuşoğlu, Serdar S. and Tomoko Kawakami (2021), Information technology tool use frequency in new product development: The effect of stage-specific use frequency on performance, Industrial Marketing Management, 93, 250-258.[link]
Parry, Mark E., and Tomoko Kawakami (2017), “The Encroachment Speed of Potentially Disruptive Innovations with Indirect Network Externalities: The Case of E-Readers,” Journal of Product Innovation Management, 34(2), 141-158. [link]
Kawakami, Tomoko, Gloria Barczak, and Serdar S. Durmuşoğlu (2015), “Information Technology Tools in New Product Development: The Impact of Complementary Resources,” Journal of Product Innovation Management, 32(4), 622–635. [link]
Parry, Mark E. and Tomoko Kawakami (2015), “Virtual Word-of-Mouth and Willingness-to-Pay for Consumer Electronic Innovations,” Journal of Product Innovation Management 32(2), 192-200. [link]
Kawakami, Tomoko, Mark E. Parry and Kazuhiro Kishiya (2013), “Personal Word-of-Mouth, Virtual Word-of-Mouth, and Innovation Use,” Journal of Product Innovation Management, 30 (1), 17-30. [link]
Kawakami, Tomoko, Douglas L. Maclachlan and Anne Stringfellow (2012), “New Venture Performance in China, Japan and US: The Impact of Formalized Market Information Processes,” Journal of Product Innovation Management, 29(2), 275-287. [link]
Kawakami,Tomoko, Serdar S. Durmusoglu and Gloria Barczak (2011), “Factors Influencing Information Technology Usage for New Product Development: The Case of Japanese Companies,” Journal of Product Innovation Management, 28(6), 833-847. [link]
Song, Michael, Tomoko Kawakami and Anne Stringfellow (2010), “A Cross-national Comparative Study of Senior Management Style, Marketing-manufacturing Involvement, and Innovation Performance,” Journal of Product Innovation Management, 27(2), 179-200. [link]
Song, Michael, Mark Parry and Tomoko Kawakami (2009), “Incorporating Network Externalities into the Technology Adoption Model,” Journal of Product Innovation Management, 26(3), 291-307. [link]
Courses in charge
Marketing
Marketing and New Market Creation
Social Innovation
Theory and Practice of Public Relations
Others
Scientific Committee, International Product Development Association, EIASM
Editorial Review Board, Journal of Product Innovation Management
Associate Editor, International Journal of Marketing & Distribution
Board Member, Japan Marketing Academy
Committee of CPA examination, Board of Audit
Academic Advisor, Japan Marketing Association