Waseda Business School
(Graduate School of Business and Finance)


KAWAKAMI Tomoko, Professor



Dr. Kawakami is professor of Marketing at WASEDA Business School since April 2015. Before joining WBS, she was professor of Kansai University. Dr. Kawakami received her M.B.A. in Business Administration from Osaka University and Ph.D. in Marketing from Kobe University. She was an affiliate professor of Forster School of Business, University of Washington, U.S.A. She is also a visiting scholar of Blue Ocean Strategy Institute, INSEAD, France, and is an academic fellow of the Institute on Asian Consumer Insight at Nanyang Technological University, Singapore. Before joining in the academics, she worked for Minolta Co., Ltd.

Academic Degrees

Ph.D., March 2000, Graduate School of Business Administration, Kobe University

MBA, March 1997, Graduate School of Economics, Osaka University

M.A., March 1988, Department of Literature, Osaka University

Selected Publications

<Journal Papers>

Tomoko Kawakami, Gloria Barczak, and Serdar S. Durmuşoğlu,(2014) ”Information Technology Tools in New Product Development: The Impact of Complementary Resources,” Journal of Product Innovation Management, DOI: 10.1111/jpim.12244.

 Tomoko Kawakami and Mark E. Parry (2013), “The Impact of Word-of-Mouth Sources on the Perceived Usefulness of an Innovation,” Journal of Product Innovation Management 30(6): 1112-1127.

Kawakami, Tomoko, Mark E. Parry and Kazuhiro Kishiya (2012), “Personal Word-of-Mouth, Virtual Word-of-Mouth, and Innovation Use,” Journal of Product Innovation Management 30(1): 17-30.

Kawakami, Tomoko, Douglas L. Maclachlan and Anne Stringfellow (2012), “New Venture Performance in China, Japan and US: The Impact of Formalized Market Information Processes,” Journal of Product Innovation Management 29(2): 275-287.

Kawakami,Tomoko, Serdar S. Durmusoglu and Gloria Barczak (2011), “Factors Influencing Information Technology Usage for New Product Development: The Case of Japanese Companies,”Journal of Product Innovation Management 28(6): 833-847


<Conference Papers/Presentations>

Kawakami, Tomoko, and Mark E. Parry (2015), “Complexity Expectations and Purchase Intent of Radical New Products: An Empirical Study of Wearable Devices,” EIASM International Product Development and Management Conference Proceedings, June, Copenhagen, Denmark.

Kawakami, Tomoko (2014), Information and Communication Technology (ICT) Tools for Improving New Product Development, Adoption and Brand Loyalty, American Marketing Science Special Panel Session, August, Lima, Peru.

Kawakami, Tomoko, Douglas L. Maclachlan, and Anthony Di Benedetto (2013), “Effects of Environmental Turbulence on Knowledge Redundancy and Market Information Processes,” European Marketing Academy (EMAC) Annual Conference Proceedings, May, Istanbul, Turkey.

Kawakami, Tomoko, and Mark E. Parry (2013), “The Adoption of Electronic Innovations with Indirect Network Externalities that Compete with Standalone Physical Products,” EIASM International Product Development Management Conference Proceedings, June, Paris, France, Christer Karlsson Best Paper Award.

Kawakami, Tomoko and Douglas L. Maclachlan (2009), “Market Information Use and New Venture Performance: An Empirical Study in China,” AMA 2009 Summer Educators’ Conference Proceedings, Chicago, U.S.

Kawakami, Tomoko (2008), “Market Sensing for Enhancing Innovativeness and Performance of New Ventures: An Empirical Study of Japan,” AMA 2008 Summer Educators’ Conference Proceedings, San Diego, U.S.

Kawakami, Tomoko (2006), “Organizational Redundancy for Enhancing Utilization of Customer Information in New Product Development: An Empirical Study of Japanese Consumer Goods Industry,” AMA 2006 Winter Educators’ Conference Proceedings, Florida, U.S.


Courses in charge

Marketing and New Market Creation


Editorial Board, Journal of Product Innovation Management

Scientific Committee Member, International Product Development Association, EIASM

Executive Director, Japan Marketing Academy

Board Member, Japan Society of Marketing and Distribution

Academic Advisor, Japan Marketing Association


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