Waseda Business School
(Graduate School of Business and Finance)


MORIGUCHI Takeshi, Professor



Professor Moriguchi’s first academic appointment was at Rikkyo University where he worked from 1997 to 2005. He joined the faculty at WASEDA University. In addition to the faculty appointment to WASEDA Business School, Professor Moriguchi served as Dean of WASEDA Graduate School of Commerce from 2012 to 2014. He was also the chairman of Japan Association for Consumer Study, director of Japan Institute of Marketing Science, director of Japan Society of Marketing and Distribution, and director of Japan Marketing Academy.

Academic Degrees

Ph.D., Industrial Engineering & Management, Tokyo Institute of Technology, 1993-1996

M.S., Management Systems Science, Tsukuba University, 1991-1993

B.A., Political Science and Economics, WASEDA University, 1975-1979

Selected Publications

“Three Methods to Deal with the Uncertain Market Environment: Establishing New Intrachannel Relationships,” Journal of Marketing Channels, Vol.3, No.3, 1994.

“A Probabilistic Choice Model of Multiple Items Selection at One Time,” Gnosis, Vol.4, 1995( Co-authors: Ogawa, K. and Kawabata, H.).

In addition, he has a lot of publications in Japanese.

Courses in charge

Currently teaching in Japanese only.


Former Chairman of Japan Association for Consumer Study

Director of Japan Institute of Marketing Science

Director of Japan Society of Marketing and Distribution

Director of Japan Marketing Academy

Councilor of the Distribution Economics Institute of Japan

Moriguchi Lab. URL: http://www.f.waseda.jp/moriguchi/


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