Waseda Business School
(Graduate School of Business and Finance)


OSANAI Atsushi, Professor



Prior to becoming an academic, Prof. Osanai spent ten years working at Sony Corporation, first in product and technology planning for TV, DVD, and Network products, and later as a Product Strategist for new display devices products made for US, Europe, and Asian markets. He was also in charge of management research at Sony University. During working at Sony, He received MBA from the University of Tsukuba, Japan, and Ph.D. in economics from Kyoto University, Japan.

From 2007, Prof. Osanai served as an associate professor of Kobe University for four years. After then, He joined WBS in 2011.  Prof. Osanai has strategic management based research interests in innovation management and management of technology.  He has not only published in academic journals, but he also contributed his practical opinions for industries and manufacturers to major international and domestic medias such as the Wall Street Journal, Reuters, Bloomberg, Nikkei, and the other many newspapers, business magazines, and TV news programs.  Prof. Osanai has been assigned a visiting fellow of the graduate school of arts and sciences, Harvard University from 2016 to 2017, a visiting professor of the department of international studies, Thunghai University, Taiwan from 2017 to 2018, and a visiting scholar of the Management school of Kyoto Univeristy from 2017 to 2018. And he served as an advisor for Sony, Nexgen Mediatech, a Chimei group company in Taiwan, House foods in Japan, and Japan-Taiwan exchange association.  Now , Prof. Osanai is serving as a Visiting Professor of Kyushu University Business School and a Visiting Professor of Kenichi Ohmae Graduate School of Business.


Academic Degrees

Ph.D., Economics, Kyoto University, 2004-2007

M.B.A., Management, University of Tsukuba, 2001-2004

B.A., Economics, Kyoto University, 1992-1997

Selected Publications

– Osanai, A. (2019) “Creating premium value in solution businesses by general purpose technology: cases of Komatsu’s Komtrax and Sony’s broadcasting equipment,” International Conference 2019 of Association for the Study of Industrial Management Japan, Aug. 30, 2019 at Thunghai University, Taichung, Taiwan.

– Osanai, A. (2019) “Which is better for innovation, regulation or deregulation?: Comparison of Porter hypothesis and Sandbox,” APEC SME O2O Summit on SME Embracing Digital Transformation, Jun. 26, 2019 at Cathay Financial Conference Hall, Taipei, Taiwan.

– Miyamoto, T. and A. Osanai (2019) “User participation for justification of resources mobilization: Cases of utilizing cloud funding by JVC Kenwood and Sony,” A Research Conference 2019 of the Academic Association for Organizational Science Japan, Jun. 1, 2019 at Komazawa Univerisity, Japan. (In Japanese)

– Abe, S. and A. Osanai (2019) “Regulations Encourage Innovation─ A Case of Japan’s F-2 Fighter with CFRP Body ─,” Waseda bulletin of international management, No. 50, pp. 63-94. (In Japanese)

– Wu, J. and A. Osanai (2019) “Founder’s Characteristic and Corporate Culture─ Cases of Foxconn and Chimei in Taiwan ─,” Waseda bulletin of international management, No. 50, pp. 95-130. (In Japanese)

– Osanai, A. (2018) “Semantic Value Creation and R&D in B-to-B Business -Cases of Sony and Komatsu-,” Waseda bulletin of international management, No. 49, pp.57-68. (In Japanese)

– Kanki, N. and A. Osanai (2018) “Integration of Industrial Design and Engineering Design -A Case of Cosmetic Design Development in a Cell Phone Manufacturer A-,” No. 49, pp. 69-82. (In Japanese)

– Thomke, S., A. Osanai, and A. (2018) “Sony,” Harvard Business School Case 618-045.

– Osanai, A. (2015) “Semantic Value in Surgical Procedure Development -An Antegrade-PTAV case for the elderly patient of serious aortic stenosis -,” Organizational Science (Japan), Vol. 49, No. 3, pp. 4-20. (In Japanese)

– OSANAI, A. (2015) “Ambidextrous Management of High-Technology and Low-Medium Technology”, Waseda Business & Economic Studies, No. 51, pp. 17-42.

– Takai, Keigo, R. Nakamoto, T. Hamada, H.C. Chen, A. Osanai, & H. Noguchi(2014) “How does EMS in emerging countries expand its business from OEM to OBM? : A case of Foxconn’s strategy using patent analysis,” (T11.3 Knowledge, Technology and Operations Management), IFSAM 2014 World Congress in Tokyo, Tokyo: Meiji University.

– Abe, S. and Osanai, A. (2014) ““Limitation” as a Necessary Condition for Innovation: The Case of CFRP Body Development in the F-2 Fighter,” Transactions of the Academic Association for Organizational Science, Vol. 3, No. 1, pp. 99-105.

– Sakaue, K. and Osanai, A. (2014) “Traction of the Technology Innovation by Non-engineer Leader: The Case of New Business Development in Takano,” Transactions of the Academic Association for Organizational Science, Vol. 3, No. 1, pp 106-111.

-Osanai, A. (2013) “Mechanistic organization adapting to turbulent industry,” Annual Meeting 2013 of the International Academy of Strategic Management Japan, Sep. 21, 2013 at Igarashi Campus of Niigata University, Niigata, Japan.

– Osanai, A. (2013) “Integration of “exterior design” and “engineering design” by in-house designers: Cases in consumer electronics industry,” PDW Program Session #293, the 73rd Academy of Management Annual Meeting 2013 at Orlando, FL, Aug. 10, 2013.

– Osanai, A. (2013) “Product concept innovation: qualitative analysis in a case of digital consumer electronics,” Transactions of the Academic Association for Organizational Science, Vol.2, No. 2, pp. 16-22.

– Osanai, A. and R. Nakamoto (2012) “Integrated Separation” Framework in Aircraft Product Development -Customer Oriented Innovation in Aviation Industry-,”Air Transportation Research Society 2012 Annual Meeting, Jun.29, 2012 at Shangri-La Tainan, Taiwan.

– Osanai, A. and R. Nakamoto (2012) “The Impact of “the Economic Cooperation Framework Agreement (ECFA)” on the Electronics Industry in the East Asia:Japan-Taiwan Business Alliances of Integrating Their Product Concept and Product Architecture,” the Proceedings of Kyoto Univ. & Hosei Univ. Joint Int’l Workshop The Boundary of the Firm and Collective Knowledge Management: Reprogramming Business Institutions for Open Innovation, Jan. at Kyoto University.

– Osanai, A., Y. Ibuki, R. Nakamoto (2011) “Inter-Standard Bridgeing : Controlling Network Externalities in Standardization,” Journal of Economics & Business Administration (Japan), Vol. 203, No. 4, pp. 103-119. (In Japanese)

– Osanai, A. (2009) “Optuin-type Concurrent Engineering: A xase of LCD TV Development at Chimei Conglomerate in Taiwan” Organizational Science (Japan), Vol.43, No.2, pp. 65-83. (In Japanese)

– Osanai, A and Y. Chen (2009) “The Development History of Taiwan’s Electronics Industry,” Journal of Economics & Business Administration (Japan), Vol. 200, No. 3, pp. 71-83. (In Japanese)

– Itoh, M., A. Osanai, and Y. Matsumoto (2009) “Services Acquiring Leadership in Product Supply Chain: Cases of TSMC in Taiwan and FNAC in France,” Organizational Science (Japan), Vol. 42, No. 4, pp.37-49. (In Japanese)

– Osanai, A, N. Kanki, R. Nakamoto, & Y. Ibuki (2009) “Bridging technological standards in competition: aggressive strategy of a peripheral company,” International Network for Social Network Analysis, Sunbelt Social Networks Conference XXIX, March 10-15, 2009, at Bahia Hotel, San Diego, CA, [Abstract submitted on December 15, 2008].

– Osanai, A. (2008) “Market-Oriented Technology Integration,” Journal of Economics & Business Administration (Japan), Vol. 197, No. 5, pp.87-107. (In Japanese)

– Osanai, A. (2007) “Managing Technology Development and Business Concept,” Journal of Economics & Business Administration (Japan), Vol. 196, No.5, pp.79-94. (In Japanese)

– Osanai, A. (2007) “Integration of Technology and Business by R&D Organization: A Role of ITRI in the Early Stage of Taiwanese Semiconductor Industry,” Journal of Business Management (Japan) No. 19, pp. 76-88. (In Japanese)

– Osanai, A. (2006) “Dilemma between new and existing technologies: Separation and coexistence of old and new technologies in the Television Development Division of Sony Corporation,” Organizational Science (Japan), Vol. 40, No. 1, pp. 84-96. (In Japanese)

– Osanai, A. (2006) “Incumbent’s Dilemma between Creating Separated Organizations and Utilizing Conventional Resources: A Case of New and Established Technology Integration in Sony’s TV Business,” International Workshop on Manufacturing Management (Report # 2006-021), June 21st 2006, Yokohama National University.


Courses in charge

Innovation Management, Management of Technology


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