Waseda Business School
(Graduate School of Business and Finance)


IKEGAMI Jusuke, Professor


Professor Ikegami received Doctor of Business Administration from Hitotsubashi University in 2015. After working for Boston Consulting Group (BCG) Tokyo office, he joined MARS Japan. While he is working for Softbank EC Holdings as a Director of New Business Development, he also served as BOD of several subsidiaries. He also worked for Nissay Capital Co. Ltd., before joining Waseda Business School. His research interest includes corporate strategy, global management, new business development and global leadership. He is a member of international committee of JAIBS (Japan Academy of International Business Studies). He is also an outside company auditor of Toyo INK SC Holdings.

Academic Degrees

D.B.A., Hitotsubashi University (Japan) 2015

M.B.A., ,Judge Business School, University of Cambridge (UK) , 1999

M.A., University of Sheffield (UK),1992

M.A., University of Kent at Canterbury (UK), 1991

Selected Publications

Academic papers

Blue Ocean Strategy in Insurance Industry (pp.87-98) Waseda University Research Center, Waseda International Management Research 2011

Blue Ocean Strategy and “Volume Zone “ of emerging market (pp.1-18) 2011 Vol. 3, No.1, Japan Academy of International Studies, Journal of international Business Studies.

International Knowledge Management at Consulting firms (pp. 82-89), Association for World Economic Studies, World Economic Review 2011

Business model transformation and knowledge management of Japanese service companies: Preliminary survey and Case studies, 26t Annual Conference / The Association of Japanese Business studies 2013

Entry strategy of Taiwanese Company into Chinese Food Market, 10th International Conference/ Asian Academy of Management 2013 (with M.Ota and Y. Inoue)

Administration・Headquarters-subsidiary perception gaps regarding subsidiary roles: The Impact on subsidiary performance and expatriates` moderation role, DBA dissertation 2015

International Knowledge Transfer in Service Business: The Case of Dentsu’s Internationalization and “DNA College” (pp. 63-71), Jusuke Ikegami (Lead), Masataka Ohta, Masakazu Sugiura, WBS Research Center, Waseda Institute of Business Administration, Waseda University, 2015 Year No. 16Creating the asset of foreignness: Schrödinger’s cat and lessons from the Nissan revival. Ikegami, J. J., Ikegami(筆頭) Maznevski, M., Maznevski, M., Ota, M., & Ota, M. (2017). Cross Cultural & Strategic Management, 24(1), 55-77.

Global leader development: a case study of a Japanese multinational corporation (pp. 56-72) Jusuke Ikegami. (2017). Journal of Japan Academy for International Trade and Business= Journal of Japan Academy for International Trade and Business= JAFTAB journal, (54),

Dynamic Blue Ocean Strategy: An Encounter of Marketing and Business Strategy Theory (pp. 55-69), Tomoko Kawakami, Jusuke Ikegami. (2017). (Special Issue: Marketing Research Project). Marketing journal= Japan marketing journal, 37(2),

Revisiting Carlos Ghosn’s Global Leadership Style: Making Sense of His Fall from Power. Limited.Ikegami, J. J., & Maznevski, M. (2019).  Emerald Publishing Limited.Advances in Global Leadership.Vol12

Integrated Management of Cross-Border Mergers and Acquisitions and Cross-Border Alliances (pp. 1-13), 2019 Vol. 11, No. 2, Japan Academy of International Studies, Journal of international Business Studies.

Ono, K., & Ikegami, J. J. (2020). Mechanism of humanistic leadership for success: lessons from Konosuke Matsushita. Cross Cultural & Strategic Management.

Inoue Yoko, Ikegami, Jusuke, & Yagi, Kyoko. (2020). Towards a Sustainable Business Ecosystem in the Inbound Tourism Industry: A Case Study of the Wine Tourism Ecosystem in Napa Valley, USA. Transcultural management review, (17), 21-40.



Practical Textbook of Marketing (2007) Japan Management Association

Japan’s Blue Ocean Strategy (2008) First Press

Situational Strategies (2016) Chuokeizai, Inc.

Carlos Ghosn’s Management Theory (2017), supervised by the Nissan Foundation, edited by Masataka Ohta and Jusuke Ikegami, Nihon Keizai Shimbun Publishing Co.

Inbound Business Strategy (2019), edited by Jusuke Ikegami, Nihon Keizai Shimbun

Practical Marketing Textbook (2020), edited by Jusuke Ikegami, Japan Management Association


Translation in to Japanese

The Delta Model (2007) First Press (originally published by Arnoldo C. Hax, Dean L. Wilde 2, The Delta Model: Reinventing Your Business Strategy,2007)

Hospitality Management Dictionary (2009) Industry Research Council Encyclopedia Publishing Center (32 entries: 35 pages total) (originally published by Abraham Pizamn, International Encyclopedia of Hospitality Management, 2005)

Professor Rugman’s 50 Essential References for International Business (2010), Chuokeizai-sha, Inc.

Beauty Business (2011) by Chuokeizai-sha, Inc. (pp. 75-99) (originally published by Geoffrey Jones, Beauty Imagined: A History of the Global Beauty Industry, 2010)

The India Way (2011), Eiji Press (pp. 156-196) (originally published by Peter Cappelli, Harbir Singh, Jitendra Singh and Michael Useem, The India Way, 2010)

Transformation and Tradition in Multinational Corporations: Renewing Unilever (1965-2005) (2013), p. 342-357 (originally published by Geoffrey Jones, Renewing Unilever: Transformation and Tradition, 2005)

China Way (2019) Eiji Press (Originally published by Peter Cappelli, Harbir Singh, and Michael Useem, Fortune Makers, 2017)

Courses in charge

Global Management, Japanese Management, Global leadership


Professor Ikegami is in charge of various global executive programs, which includes joint sessions with IMD(Swiss) , Wharton(US), NUS(Singapore), HEC(France), JBS University of Cambridge (UK) and others.


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