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Project Research Institutes

Blue Ocean Shift Institute

Research Theme

To develop a world-class business creation theory through empirical and theoretical research on the Blue Ocean Shift Theory.
Conduct empirical and theoretical research on the Blue Ocean Shift Theory to develop a business creation theory with worldwide application.

Research Director

IKEGAMI, Jusuke
IKEGAMI, Jusuke
Faculty of Commerce, Graduate School of Business and Finance
Research Director Database

Project Members

Researchers

  • HIBARA, Nobuhiko　Associate Professor, Graduate School of Business and Finance
  • IKEGAMI, Jusuke　Professor, Graduate School of Business and Finance
  • IRIYAMA, Akie　Professor, Graduate School of Business and Finance
  • KAWAKAMI, Tomoko　Professor, Graduate School of Business and Finance

Research Keywords

Blue Ocean, Blue Ocean Shift, Market creation, Value innovation

 

 

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Research Summary

This research focuses on the Blue Ocean Shift strategy, a practical theory and approach to business creation, and conducts an empirical examination through its application in practice within Japan. The research aims to develop
methodologies that contribute to the practical implementation of the theory, while extending its application beyond corporations to include areas such as events and regional revitalization. In addition, the research seeks to explore
practical applications of the Blue Ocean Strategy within companies. Although the research institute will primarily take the lead in these activities, to further expand the application of the Blue Ocean Shift, the outcomes of this
research may serve as a trigger for initiatives undertaken by other departments and organizations within Waseda University.

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Contact

jjikegami[at]waseda.jp
※Replace [at] with the at sign [@]

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