Institute of Value Creation Management –

Institute of Value Creation Management

Research Theme

(1) Customer and Market Development　Development of Marketing Data Analysis Methods and Consumer Behavior Modeling Techniques
(2) Product and Service Planning and Development 　Development of Methods for Evaluating Service Quality in the Service Delivery Process and Design Methods for Environmentally Friendly Products, Services, and Their Business Models
(3) SCM and Logistics Management Development of Design Methods for Global Supply Networks and Supply Chain Risk Management
(4) Production Management Development of Methods for Analyzing Inter-Process Collaboration in Business System Design and Techniques for Factory Layout
(5) Business Management Design of Product-Service Systems and Environmentally Friendly Business Models
(6) Agri-to-Food (A2F) Development Development of Integrated and Efficient Value Chain from Agricultural Production to Food Consumption
(7) Innovative Startups Development Development of Methods for Launching Innovation-Driven Startups

Research Director

HIRAI, Hirohisa

Faculty of Science and Engineering, School of Creative Science and Engineering

Project Members

Advisor

OHNO, Takahiro

Researchers

FUKUSHIGE, Shinichi　Professor, School of Creative Science and Engineering
GOTO, Masayuki　Professor, School of Creative Science and Engineering
HIRAI, Hirohisa　Professor, School of Creative Science and Engineering
KITO, Tomomi　Professor(non-tenure-track), Graduate School of Creative Science and Engineering
MIHARA, Koji　Professor(without tenure), Graduate School of Creative Science and Engineering
MUNECHIKA, Masahiko　Professor, School of Creative Science and Engineering
NONAKA, Tomomi　Professor, School of Creative Science and Engineering
OHMORI, Shunichi　Professor, School of Creative Science and Engineering
TANIMIZU, Yoshitaka　Professor, School of Creative Science and Engineering

Guest Researcher / Adjunct Researcher

EDAGAWA, Yoshikuni
HAMADA, Takanori
IINO, Masato
KAWANAKA, Takaaki
KOMURA, Ayuko
MAKINO, Koichi
MARUKAWA, Takabumi
MATSUNO, Kotomichi
MIGIHASHI, Toshiki
MINEFUJI, Kenji
NISHIBE, Shintaro
SAITO, Eriko
SATO, Kimitoshi
SATO, Kimitoshi　Part-time Lecturer, School of Social Sciences
SEGAWA, Akihide
TAKATA, Shinya
TAKATA, Shozo
TERABE, Masaru
TSUTSUMI, Takashi
WATANABE, Takayuki
WENG, Jiahua

 Research Keywords
 Research Summary
 Contact

Research Keywords

Customer and Market Development, Product and Service Planning and Development, SCM and Logistics Management, Production Management, Business Management, Food and Agritech, Innovation and Startup

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Research Summary

The Research Institute was established in FY2010 with the aim of promoting research on value creation business management based on industrial engineering. Over the past 15 years, we have consistently updated our research areas every five years to address evolving societal challenges, leading to significant research outcomes.

Starting in 2025, for the next five years, we will continue to focus on five key research areas from the previous period:
(1) Customer and Market Development
(2) Product and Service Planning and Development
(3) Supply Chain Management and Logistics
(4) Production Management
(5) Business Management

In addition to these, we will expand our scope to two new areas addressing pressing societal needs: (6) Agri-to-Food (A2F) Value Network and (7) Entrepreneurial Strategies Based on Value Networks

The original five areas (1–5) represent a comprehensive set of independent management techniques that are essential for the management of value creation businesses—areas that will continue to grow in importance for future societal demands. Enhancing these techniques and ensuring the practical application of our research findings is an urgent priority.
Regarding area (6), while primary industries such as agriculture are vital as part of the social infrastructure, it is only in recent years that companies from various sectors have begun to explore this field. This represents a blue ocean opportunity, one that has been largely overlooked as a subject of management research within academia. Similarly, area (7) is a crucial avenue for business innovation, which is indispensable for value creation in today’s world, but entrepreneurship management methods remain underdeveloped.
In response to these significant management challenges, our Research Institute will unite academic and industry experts with advanced knowledge in industrial engineering to collaborate on these research areas. Our mission is to generate practically relevant research that addresses societal needs and to facilitate the implementation of our findings in real-world applications, thereby contributing to further social development.

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Contact

hirai[at]waseda.jp

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