Research Theme
To advance the generation and dissemination of societal value by analyzing business challenges through a marketing perspective.
Research Director
ONZO, Naoto
Faculty of Commerce, School of Commerce
Project Members
- ISHII, Hiroaki Associate Professor, Faculty of Commerce, School of Commerce
- MORIGUCHI, Takeshi Professor, Faculty of Commerce, School of Commerce
- ONZO, Naoto Professor, Faculty of Commerce, School of Commerce
- SHIMAMURA, Kazue Professor, Faculty of Commerce, School of Commerce
- SUNAGA, Tsutomu Professor, Faculty of Commerce, School of Commerce
- ANDO, Kazuyo
- HAGA, Yuki
- HARA, Takeji
- HIRAKI, Ikumi
- ISHIDA, Daisuke
- JINNAI, Hiroki
- KWON, Soonho
- MATSUMOTO, Ryu
- NISHIMURA, Yohei
- OGAWA, Makoto
- OHIRA, Susumu
- SHIBUYA, Yoshiyuki
- SUZUKI, Mutsuo
- TANAKA, Shoji
- TOGAWA, Taku
- YAMAMOTO, Noboru
- YAMAOKA, Takashi
Research Keywords
Marketing, Consumer behavior, Marketing communication, Social value
Research Summary
Our institute collaborates with companies across a wide range of sectors, from food and beverage manufacturers to gas providers and IoT enterprises. Through this joint research, we contribute to the growth and dissemination of knowledge in these respective fields. The findings from our studies have been showcased at both national and international conferences and have been published in peer-reviewed journals.
Activity Plan
As of 2023, our institute is collaborating with a variety of companies, ranging from consumer electronics manufacturers to IT vendors and food producers. Leveraging the unique and extensive data provided by these partners, we intend to showcase our findings at international conferences and submit our research to peer-reviewed journals.
