早稲田大学政治経済学術院は、2025年1月17日（金）に、ミラノ大学のLuigi Curini教授をお迎えし、特別セミナーを開催いたします。奮ってご参加ください。
※セミナー終了後、Curini教授を囲んで昼食をとる予定です。ご希望の方は1月14日（火）までに日野愛郎教授（[email protected]）までご連絡下さい。
テーマ
Understanding Multimodal Political Communication: a Computational Analysis of Textual and Visual Elements in the EP 2024 Campaign by Luigi Curini & Giovanni Pagano (University of Milan)
開催概要
【日時】１月17日（金）10:40-12:20
【場所】早稲田キャンパス3号館406
【発表者】 Luigi Curini教授（Professor of Political Science, Università degli Studi di Milano）
【言語】 英語
【対象】早稲田大学学部生、大学院生、教職員、一般 ※参加費無料
【登録】事前登録不要
【共催】現代政治経済研究所 実証政治学ワークショップ、世論・メディアデータ研究部会
【セミナー要旨】
Contemporary political communication is increasingly characterized by the integration of textual, visual, and many other modalities. In this study, we present a methodology for computational social sciences to understand multimodal political communication, specifically communication employing both textual and visual elements. We propose an approach to simultaneously represent, contrast and analyze these components, thus improving the measurement of political phenomena, and offering deeper insight into political communication strategies. We use multimodal embeddings as a unified distributed representation capable of capturing the intertwined relationship between linguistic and visual elements in political messages. To achieve this, we leverage computational text analytic techniques to capture the semantics embedded within post captions. Simultaneously, we employ computer vision models to capture visual elements from accompanying images, embedding the visual narrative that supplements political discourse. We suggest that such a multimodal representation can provide a more comprehensive understanding of the communication strategies employed by political actors than unimodal models. We illustrate the utility of this approach by analyzing the communication adopted by political party leaders on Instagram in the context of the EP 2024 campaign.
【問合せ】日野愛郎（[email protected]）
