Policy Conflicts and Environmental Orientation Among Japanese Voters – Masahisa Endo & Kohei Tabei

Policy Conflicts and Environmental Orientation Among Japanese Voters – Masahisa Endo & Kohei Tabei

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This chapter will empirically elucidate the current state of environmental orientation among contemporary Japanese voters to anticipate a transition to a carbon-neutral society. Previous studies have asserted that environmental orientation among Japanese citizens is declining and has become increasingly associated with ideological and political conflicts. To explore which individuals exhibit higher levels of environmental orientation, this study will investigate the relationship between media consumption patterns and the intensity of environmental orientation in Japan, where environmental issues tend to receive limited media coverage. This chapter demonstrates that individuals who have obtained information from Internet-based media tend to exhibit a lower degree of environmental orientation compared to those who rely on traditional media sources, such as newspapers and television. Given the limited media coverage of environmental issues and the high level of environmental orientation among traditional media consumers, the low level of environmental orientation among web media consumers can be attributed to insufficient exposure to environmentally related information. To enhance the environmental orientation of voters and guide them toward a carbon-neutral society, it is imperative that the media coverage of climate change be improved.

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