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- 2026年6月25日(木) に産研講演会「When Digitalization Doesn’t Help: Behavioral and Organizational Barriers to Patient-Facing Technology in Hospitals」が開催されます。
2026年6月25日(木) に産研講演会「When Digitalization Doesn’t Help: Behavioral and Organizational Barriers to Patient-Facing Technology in Hospitals」が開催されます。
Dates
カレンダーに追加0625
THU 2026- Place
- 対面
- Time
- 15:05～17:00
- Posted
- Tue, 02 Jun 2026
「When Digitalization Doesn’t Help: Behavioral and Organizational Barriers to Patient-Facing Technology in Hospitals」
| 日時 | 2026年6月25日（木）10:00~11:30 |
|---|---|
| 開催方法 | 対面 ＊11号館 905教室 |
| 対象 | 学生・教職員・一般 |
| 講演者 | Siliang Tong 氏（Assistant Professor, Nanyang Technological University） |
| 世話人 | 守口 剛（早稲田大学商学学術院 教授） |
| 要旨 | Hospitals worldwide are increasingly adopting patient-facing digital technologies to improve operational efficiency and patient experience. Yet, rigorous causal evidence on their real-world effectiveness remains limited. We conducted a large-scale randomized field experiment with a major public hospital system in China to evaluate a digital navigation system designed to guide patients through complex outpatient workflows. Over a three-month period, the system was deployed to nearly one million patients, spanning 1.7 million outpatient visits. Contrary to expectations, we find no significant reduction in total visit duration. Further analyses reveal that these null effects are driven by two factors: extremely low patient adoption (3.2%) of the digital navigation system and the system’s inability to address core operational bottlenecks, such as limited physician capacity and rigid scheduling, as reflected by unchanged stage-to-stage time intervals within the outpatient process. These findings underscore how behavioral frictions and institutional constraints can undermine the intended benefit of patient-facing digital technologies, highlighting the need for integrated design strategies that align AI technologies with patient behavior, clinical workflows, and organizational processes. |
| 参加申し込み方法 | 参加はこちらからお申込みください。※6月23日（火）17:00締切 |
| 共催 | 早稲田大学商学部・産業経営研究所・須永努分科会・早稲田大学消費者行動研究所・ 日本マーケティング・サイエンス学会 消費者行動の学際的研究部会 |
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