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- 2026年7月8日(水) に産研講演会「Cloaked in Data: How Creative Brokers Overcome Data Resistance in Media Format Development」が開催されます。
2026年7月8日(水) に産研講演会「Cloaked in Data: How Creative Brokers Overcome Data Resistance in Media Format Development」が開催されます。
Dates
カレンダーに追加0708
WED 2026- Place
- 対面
- Time
- 12:10~13:20
- Posted
- Fri, 08 May 2026
「Cloaked in Data: How Creative Brokers Overcome Data Resistance in Media Format Development」
| 日時 | 2026年7月8日（水）12:10~13:20 |
|---|---|
| 開催方法 | ①対面 ＊11号館 11階 1112教室 |
| 対象 | 学生・教職員・一般 |
| 講演者 | Joris Ebbers 氏 （Full Professor, Entrepreneurship and Innovation, Luiss Business School） |
| 要旨 | In the creative industries, big data and analytics have the potential to create insights into audience behavior and technological, cultural or content trends, offering new possibilities for rationally informing creative decisions. Yet our study of a data-rich media company known for producing internationally acclaimed formats reveals a striking contradiction: despite its strategic commitment to data-driven creativity and data’s potential to support idea generation and evaluation, data was routinely resisted by both creators and managers. This empirical surprise prompted an abductive inquiry into how data and creativity coexist in practice. Drawing on a 26-month qualitative study, we find that creators and managers resisted data because they perceived data as uninspiring, unreliable, or unconvincing in creative work. Instead, we reveal how creative brokers—who operate at the intersection of idea generation and evaluation—perform strategic work to overcome data resistance through a patterned, time-sensitive repertoire of inspiring, guiding, and legitimizing tactics. These tactics combine into three temporal pathways through which brokers render data meaningful without provoking resistance. Our findings reveal how data becomes workable in creative organizations through the strategic work of creative brokers, thereby extending brokerage theory and recasting data as a processual mechanism through which brokers can reconcile intuition-rationality tensions. |
| 世話人 | 三橋 平（早稲田大学商学学術院 教授） |
| 参加申し込み方法 | 参加はこちらからお申込みください。※7月6日（月）17:00締切 |
| 共催 | 早稲田大学商学部・産業経営研究所・山野井 順一分科会 |
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