「Winning Strategy for Emerging Asia」
| 日時 | 2025年6月26日（木）15:05～16:45 |
|---|---|
| 開催方法 | 対面 ＊11号館6階604教室にお越しください。 |
| 対象 | 学生・教職員・一般 |
| 講演者 | Mahmood, Ishtiaq Pasha 氏 (シンガポール国立大学 教授、早稲田大学商学部 訪問教授) |
| 要旨 | By 2025, India, China and other Asian countries will represent the lion’s share of global middle-class consumption. Yet most MNCs from developed economies are doing a poor job exploiting these opportunities. Why is this? What obstacles are preventing MNCs from growing their business in emerging markets and what can be done to convert these challenges into opportunities?
All companies operating in emerging markets face two major hurdles: low purchasing power and a high number of institutional voids. Succeeding in such an environment requires addressing both issues simultaneously. While a local company might be familiar with this, it is a new and inconvenient reality for large foreign MNCs. These organizations must learn how to serve customers with very different purchasing power and needs. From mobile money to eye surgery, frugal innovations that characterize the art of offering 80% value at 10% of the price have been the hallmark of success of many local firms in emerging economies. Offering high value at a low price requires the difficult task of combining product innovations with innovative ways of reconfiguring the delivery system. Given the importance of governments and regulators in many of these economies, an understanding of how to navigate through regulatory minefields is also critical for sustaining competitive advantage in these markets. The objective of this session is to illustrate how success in emerging Asia requires an ability to combine “value innovation” with “business system innovation” to reconfigure the way value is delivered. |
| 世話人 | 横田 一彦（早稲田大学商学学術院 教授） |
| 参加申し込み方法 | 参加はこちらからお申込みください。※6月24日（火）17:00締切 |
| その他 | 早稲田大学商学部・産業経営研究所・横田一彦分科会 |
