Waseda Institute of Political Economy早稲田大学 現代政治経済研究所


11月14日現政研セミナー(Nicole Darnall先生)のご案内 the WINPEC Seminar on November 14th.


【日 時/TIME】11月14日(火)10:40~12:10

14th, November Tuesday, 10:40-12:10

【場 所/Venue】早稲田大学 早稲田キャンパス3号館10階 第一会議室

The meeting room (conference room) #1, BUILDING 3 – Floor 10.

【報告者/Presenter】 ニコール・ダーナル教授、

Nicole Darnall (Professor of Management and Public Policy, School of Public Affairs, Arizona State University)   Abe Fellow

【BIO/略歴】Nicole Darnall is Professor of Management and Public Policy in the School of Public Affairs & the School of Sustainability at Arizona State University (ASU), Associate Director of the Center for Organizational Research and Design at ASU, and team leader for ASU’s Sustainable Purchasing Research Initiative. During 2017-2019, Professor Darnall is a Social Science Research Council Abe Fellow visiting Waseda University and a visiting scholar at the Research Institute of Environmental Economics and Management. Her research investigates non-regulatory governance as it relates to global sustainability to determine whether the absence of state coercion, combined with appropriate incentives, can encourage organizations and individuals to be more environmentally sustainable.

【タイトル】Ecolabel Credibility and Sustainable Purchasing


Ecolabels are designed to help consumers identify environmentally superior products and services, however, they are not all created equal. Some ecolabels have strong rules that promote environmental improvements, while others have weaker rules that permit free-riding. Since information about ecolabel design and rule strength is typically not readily available at the point of purchase, consumers struggle to differentiate stronger ecolabels from weaker ones. This research presents the results of two papers. The first considers how consumers’ trust of ecolabel sponsors may be associated with their purchase of ecolabeled products and how third-party certification might relate to consumers purchasing decisions when trust varies. Drawing on cognitive theory, and a stratified random sample of more than 1,200 consumers, we assess how third-party certification relates to consumers’ use of ecolabels across different program sponsors. The second paper investigates whether ecolabel sponsorship is a signal that can help consumers distinguish among ecolabels according to the quality of their institutional design. Using data for 189 prominent ecolabels, we find that the strength of these rules varies across labels according to sponsoring organization. Independent sponsors have the strongest ecolabel rules, followed by governments. Industry sponsored ecolabels have the weakest rule structures. Taken as a whole, the findings of both papers suggest that consumers discriminate among ecolabels appropriately and that sponsorship may signal to consumers important information about whether an ecolabel is designed with rules that effectively condition firms to promote environmental performance outcomes.





【使用言語/languege】 英語/English


【招聘教員/Organizer】 有村 俊秀/Prof. Toshide Arimura





We encourage your participation.



所長 清水和巳

幹事 鎮目雅人 高橋百合子




Waseda Institute of Political Economy(WINPEC)

Director  Kazumi Shimizu

Secretary  Masato Shizume  Yuriko Takahashi







Page Top
WASEDA University