Intercultural Communication Center (ICC)Waseda University

ICC Talk session: Learn about Coca-Cola’s Marketing Strategy from Waseda Alumni -The way of raising a still loved top brand- (April 23) 
Guest: Ms. Lina Kaneki & Mr. Kensuke Akabe (Coca-Cola (Japan) Company, Limited)


Coca-Cola, over many years has expanded across the world, and today it continues to be one of the most loved and valuable brands with its contrasting red and white logo that leaves such an impression it’s known by almost everyone everywhere.
Coca-Cola Japan has not only the Coca-Cola brand but also I Lohas water, Georgia coffee, Ayataka tea, Sokenbicha, Kochakaden, Aquarius, Minute Maid and Fanta amongst others. These brands are so ubiquitous, so you may drink everyday even without realizing!
We cannot take the eyes off not only from the diversity of brand development, but from the innovative product development while always keeping the leader position in the market.

What is the secret that keeps so many people fascinated with Coca-Cola’s products even 60 years after the company’s foundation in Japan?
At this ICC Talk Session you can learn all about the big advantage Coca-Cola has, its localisation and marketing strategies!

Our guest speakers are two young Waseda Alumni who are marketers for Coca-Cola Japan. They have kindly agreed to give this special talk for Waseda students only!
They will give you the behind the scenes story about the launch of the hit product “Kochakaden CRAFTEA”, Coca-Cola Japan’s branding strategy and even the knowledge required to become an active part of a global company.

If you are interested in marketing and branding strategy or just working in a global company then this is your chance to hear all about it directly from former Waseda students!

On top of that, all participants will receive a free Coca-Cola product as a present! Come along and join us!


Date & Time

April 23, 2019 (Tue) 6:15pm-7:45pm (Doors Open 6:00pm)


Okuma Garden House (1F, Bldg 25)


Waseda students and Staff






Not required


Seats for 80 people, standing room available

Guest Profile

Ms. Lina Kaneki
Graduate of Waseda University School of Commerce. After the experience of marketing in 2 brands in the international cosmetics company, joined Coca-Cola Japan as a brand manager of “Coca-Cola TM” in 2019. Currently in charge of strategy building of new campaigns and products for Japanese consumers.

Mr. Kensuke Akabe
Graduate of Waseda University School of Commerce. Joined Coca-Cola Japan in 2006. Worked in suppy chain and the corporate planning department before joining the marketing division as brand manager of “Kochakaden” in 2015. Was mainly in charge of the long selling “Royal Milk Tea” and the new product “CRAFTEA” launched in 2018.

Cooperation and Sponsorship

Coca-Cola (Japan) Company, Limited


Tel: 03-5286-3990
E-mail: [email protected]

  • 0423



Okuma Garden House (1F, Bldg 25)


Thu, 28 Mar 2019

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