Advanced Collaborative Research Organization for Smart Society (ACROSS)Waseda University

To understand the basis for creating a smart society in which information, energy and services are highly integrated, we will apply the triangulation method from social science to address various issues related to the global society. We will accumulate insights on strategies and behaviors of organizations and consumers as they simultaneously pursue economic and social goals and disseminate the research results domestically and overseas.

Our three main subjects are:

1) Sustainable marketing

Sustainable marketing encourages corporate activities and consumption behavior that can reconcile sociality and economic efficiency for sustainability. The key to creating sustainable marketing is the management of the relationships among the various stakeholders in the market.

With recent advances in science and technology, we observe dramatic changes, not only in the production of goods, but also in the way we relate to information, energy and services. We will investigate the new societal benefits and values that are created by these transformations and their effect on people’s lives using a social scientific approach, which will allow us to deliver both academic and practical implications.

2) Customer Engagement

Engaging customers strategically in the marketing process is an issue that has attracted considerable attention in recent years. Through our research, we will examine how organizations can realize fruitful co-creation with customers and enhance their experiential values.

3) Emerging Countries

The internationalization of business calls for research with better understanding on cultural globalization. To address this, we will try to accumulate insights about marketing and consumers in fast-growing emerging countries.

Director

Tomoko KAWAKAMI (Professor, Faculty of Commerce)

Institute Members

ASABA, Shigeru Professor, Faculty of Commerce, Graduate School of Business and Finance
HAYASHI, Yasuhiro Professor, Faculty of Science and Engineering, School of Advanced Science and Engineering
IKEGAMI, Jusuke Professor, Faculty of Commerce, Graduate School of Business and Finance
KAWAKAMI, Tomoko Professor, Faculty of Commerce, Graduate School of Business and Finance
NEMOTO, Naoko Professor, Faculty of Commerce, Graduate School of Business and Finance

Adjunct Researchers

LEWIS, Kui Suen Lim
LINDA, Hamdi-Kidar
MATSUBAYASHI, Kenji
NAGAI, Naoki
OHATA, Shinji

Tomoko KAWAKAMI Lab., Faculty of Commerce

Room #1137, Bldg #11, 1-6-1, Nishi-waseda, Shinjuku-ku, Tokyo, 169-8050 JAPAN
【E-mail】 [email protected]
【Tel】 +81-3-5286-1479
【WEB】 Marketing International Institute