MORIMOTO, Mariko
- Posted
- 2020年2月21日(金)
- Title：Professor
- Degree：Ph.D. in Mass Media (Michigan State University)
- Directed Research：Marketing Communication and Persuasion
- Research Field：Marketing Communication, Consumer Online Privacy, Risk Communication, Technology Adoption in Health Communication, and Persuasion
Biography
I am a U.S.-trained scholar with prior experience as a full-time faculty member at the University of Georgia and Emerson College. I hold a B.A. in Public Communication from American University in Washington, D.C., a M.S. in Mass Communication from Boston University, and a Ph.D. in Mass Media from Michigan State University.
My professional background includes roles in public relations and marketing at international firms. My research expertise centers on consumers’ online privacy concerns, as well as source and message credibility. Recently, my work has explored the technology adoption process in health communication, with a particular focus on how source and message credibility influence this adoption process.
My research has been published in leading international journals in advertising, marketing, and communication, including the Journal of Advertising, International Journal of Advertising, Journal of Current Issues and Research in Advertising, and Journal of Interactive Advertising, among others.
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Directed Research
I currently supervise research in the areas of consumers’ online privacy, health communication, risk communication, and credibility issues in marketing communication. Please note that I do not supervise projects related to influencer marketing or celebrity endorsements.
Marketing communication plays a pivotal role in fostering positive relationships between organizations and their audiences. As technology evolves and new communication platforms emerge, the field has grown increasingly dynamic, complex, and intellectually demanding. My seminar explores the factors that shape the effectiveness of marketing communication, drawing on interdisciplinary theories from marketing, communication, psychology, and sociology.
Students enrolled in this seminar are expected to produce a rigorous thesis. While marketing communication is often viewed as a practical discipline, this seminar emphasizes theoretical inquiry and scholarly depth. Through structured guidelines and firm deadlines, students will cultivate essential academic skills—including time management, critical thinking, strong writing and communication abilities, and a solid foundation in research methods.
These competencies will serve students well in both academic and professional settings, equipping them to navigate the evolving landscape of marketing communication with clarity and confidence.