- Title：Professor
- Degree：Ph.D. in Mass Media (Michigan State University)
- Directed Research：Marketing Communication and Persuasion
- Research Field：Marketing Communication, Consumer Online Privacy, Risk Communication, Technology Adoption in Health Communication, and Persuasion
Biography
I am a US-trained scholar and have previously served as a full-time faculty member at the University of Georgia and Emerson College. I earned my B.A. in Public Communication from American University in Washington, DC, my M.S. in Mass Communication from Boston University, and my Ph.D. in Mass Media from Michigan State University.
My professional background includes work as a public relations and marketing professional at international firms. My research expertise encompasses consumers’ online privacy concerns and source and message credibility. My recent research projects focus on the technology adoption process in health communication and the role of source and message credibility within this process.
My work has been published in leading international advertising, marketing, and communication journals such as Journal of Advertising, International Journal of Advertising, Journal of Current Issues and Research in Advertising, and Journal of Interactive Advertising, among others.
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Directed Research
I currently supervise research in the following areas: consumers’ online privacy, health communication, risk communication, and credibility issues in marketing communication. I do not supervise research related to influencer marketing and celebrity endorsements.
Marketing communication plays a vital role in enhancing favorable customer relationships. With the advancement of technology and the emergence of new communication platforms, the nature of marketing communication has become dynamic, complex, and challenging. This seminar focuses on learning about factors that influence the effectiveness of marketing communication and related theories from various fields, such as marketing, communication, psychology, and sociology.
Students are expected to complete a solid thesis in this seminar. Therefore, the nature of the seminar will be theoretical rather than practical, despite marketing communication being a practical field. The seminar will also help students develop time management skills along with other scholarly foundations such as critical thinking, solid writing and communication skills, and knowledge of research methods, by providing detailed guidelines and enforcing strict deadlines. These combined skills will be an asset for students in their future academic or professional careers.
