Intercultural Communication Center (ICC)Waseda University

【ICC Korean Culture Week Vol.2】 ICC Talk Session : The Unlimited Boundaries of K-Pop -The Effect of the Third Korean Wave in Cross-Cultural Exchange- (Dec. 5th) Guest Speaker: Mr. Masayuki Furuya (K-POP journalist, radio DJ, television VJ, guest lecturer)


It has been almost 15 years since the beginning of the first Korean Wave in 2000.
The “Korean Wave” has not been a passing fad. In fact growing numbers of young people continue to visit Korea attracted by Korean idols, fashion and cosmetics.
There are probably many of you reading this who have already been to Korea many times.

The Korean boom is taking place not only in Japan but across the world, and the driving force behind this “3rd Korean Wave” are the social media influencers who are predominantly high school girls. As the number of K-Pop idol fans continues to grow, so does the number of young people who learn and remember Hangul, which has seemingly in turn become a trendy language to use on social media like Twitter and LINE.

Near to Waseda is Japan’s biggest Korean town Shin-Okubo where even on weekdays you can barely walk down the street because it is so full of tourists and Korean Wave fans.

Now at the ICC, as part of our Korean Culture Week and following on from Dec. 4th’s “Korean Culture Festival” we present our 2nd event, a special talk session!
For this talk session we have invited the speaker who received rave reviews for his talk in December 2017 at Waseda, K-Pop journalist and Korean entertainment culture expert Mr. Masayuki Furuya to give another spectacular talk.

Mr. Furuya will talk about the changes in the culture of the Korean Wave and its future outlook, as well as about K-Pop from the point of view of Japanese-Korean cultural exchange.
Throughout his career Mr. Furuya has interacted with a whole host of K-Pop stars.
You might have a chance to hear the interesting inside story of K-Pop artists.

Date & Time

December 5th, 2019 (Thu), 6:15pm – 7:45pm (Doors Open: 6:00pm)


Okuma Garden House (1F, Bldg. 25)


Waseda Students, Staff, General Public


Japanese (Q&A available in Japanese and English)




Not Required (Seating for 80 people, standing room available).

Guest Profile

Masayuki Furuya
K-POP journalist, radio DJ, television VJ, guest lecturer

Born in Hokkaido in 1974. After graduating university he studied abroad in both Canada and Korea.
Upon returning to Japan, he received a degree from the Master’s (Doctoral) Program in Journalism of the Graduate School of Humanities at Sophia University.
In 2000, he began introducing K-Pop to a Japanese audience as a DJ on the Japan’s first special K-Pop program “Beats of Korea” on Sapporo’s “Northwave FM” radio station.
In 2004 he was the first Japanese person to be a VJ on MTV Korea’s J-Pop programme “J-BEAT”.
In 2008 he was honoured with a commission from the Korea Tourism Organisation as a publicity ambassador for tourism in South Korea and in 2009 he received the Order of Cultural Merit from the Korean Ministry of Culture, Sports and Tourism for his contributions to the popularization of K-Pop in Japan.
Currently he works as a representative director of the K-Pop label “Old House Co., Ltd.” as well as a radio DJ, TV VJ and event MC amongst many other roles.


Korean Cultural Center Korean Embassy in Japan


ICC TEL: 03-5286-3990
E-mail:[email protected]

  • 1205



Okuma Garden House (1F, Bldg. 25)


Fri, 15 Nov 2019

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