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Selling Japanese Curry to India ICC Talk session with Mr. Seijiro Hirohama, KUURAKU GROUP Co.Ltd. (2018.11.9)

Poster

If you want to know a food that is adored by all Japanese people, that food is curry rice.
It’s a food that is so integrated into Japanese food culture that it’s considered a staple comfort food.
In fact so many people make curry rice even though they aren’t great at cooking!

Curry has its roots in India. So what do people from India, the home of curry, think of Japanese curry rice which has transformed via the UK to become very different from their own national dish.

Now the ICC presents a talk session from the executive officer and global business department manager of KUURAKU GROUP Mr. Seijiro Hirohama. KUURAKU GROUP is a company that has boldly decided to focus on actually “reverse importing” Japanese curry rice to India and achieved success.

In the middle of the worldwide Japanese casual dining boom, the number of fans of Japanese cuisine is growing in India alongside the country’s economic growth. What can we learn about the challenges facing international businesses from those experienced by KUURAKU GROUP in India? What did they do to try and get Indian people to accept Japanese curry?
What are the attractions of Japanese culture as seen from the front lines of spreading Japanese cuisine around the world?

So if you like Japanese food culture, are interested in international business, or if you would like to live and work overseas in the future don’t miss this chance!

Come and join us for this insightful talk session.

★There will be free samples of the curry currently being sold by KUURAKU in India! (First 50 people)★

Date

November 9, 2018 (Fri) 6:15pm-7:45pm (Doors Open 6:00pm)

Place

Okuma Garden House (1st floor, Bldg. 25)

Eligibility

Waseda Students, Staff and General Public

Language

Talk in Japanese (Q&A in Japanese & English)

Fee

Free

Registration

Not Required (80 seats first come first serve, standing room available)

Guest Profile

Mr. Seijiro Hirohama
Born in 1981. Entered KUURAKU GROUP as a new graduate in 2005, currently an executive officer and global business dept. general manager.

Cooperation and Sponsorship

KUURAKU GROUP Co.Ltd.
Founded in 1999. A global restaurant chain with 21 stores in Japan and stores in India, Indonesia, Sri Lanka, Canada, the United States and Australia. The company vision is “Leave memories rather than records”. The company not only runs food businesses but also private tutoring schools and education services.

Inquiries

TEL: 03-5286-3990
E-mail:[email protected]

Dates
  • 1109

    FRI
    2018

Place

Okuma Garden House (1F Building 25)

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