Waseda University ICC (Intercultural Communication Center)Waseda University

News

The Living Tradition of Sake – ICC Talk Session (26/1/13) ◆Deadline: 12/19, 9am

Poster 

 

Sake has long connected people and has been passed down through time as a symbol of Japan’s culture and spirit. 

In this ICC Talk Session, we welcome Toshiyuki Yoshimura, Ph.D., the 16th president of TOSHIMAYA Corporation, a historic sake company founded in 1596 in Edo. TOSHIMAYA opened Japan’s first izakaya (tavern) and has been connecting people through sake for over 400 years, standing as the origin of Japan’s izakaya culture. In this event, you can learn about the history of sake brewing and its deep connections with Shinto rituals and local traditions. The event will also feature a guided tasting of different kinds of sake and a group discussion on the theme of “Sake and Culture”. 

Come and experience the connections that are born through sharing sake and discover the charm of a craft that remains an essential part of Japanese life.  

Whether you are interested in sake culture, Japanese culture, or intercultural exchange, everyone is welcome to join!  

Guest

(photo by guest)

Toshiyuki Yoshimura, Ph.D.   President of TOSHIMAYA Corporation

Born in 1959, he graduated from the Master course of the Department of Physics at the Graduate School of Science, Kyoto University in 1985.  He joined Hitachi Ltd. in the same year and was assigned to the Central Research Laboratory. He engaged in basic research on semiconductor integrated circuits. He studied abroad at Stanford Business School’s Senior Management Course. He got the Ph.D. on electrical engineering from Kyoto University.  After working for strategic management consulting firms in the US, he joined his family business, TOSHIMAYA Corporation in 2001. He has held his current position since 2006.  He has continuously been working to propose new value for sake, developing new products, opening new stores, exporting overseas, and more, to the present day.

Cooperation

TOSHIMAYA Corporation

Date & Time

Tuesday, Jan. 13, 2026, 5:15-6:45pm    (Check in from 5:00pm)

Place 

Waseda Campus     *Details sent to confirmed participants 

Eligibility 

Waseda Students, Faculty and Staff    *20 years old or older before the day of the event

Language

MC: Japanese
Presentation: Japanese (English handouts available)
Q&A: Japanese and English
Social Time: Unrestricted 

Fee 

Free

Capacity 

about 50 people    *Lottery results announced on the deadline day

Application

Via this form    *Requires MyWaseda login

Deadline  

Friday, Dec. 19th, 9:00am

Before Applying

Please read and confirm your understanding of ICC’s policies on Cancellation, Food Allergens, Photography, and Reasonable Accommodations (here). 

Enquiries 

ICC
Contact Form

Dates
  • 0113

    TUE
    2026

Place

Waseda Campus

Tags
Posted

Tue, 18 Nov 2025

Page Top
WASEDA University

Sorry!
The Waseda University official website
<<https://www.waseda.jp/inst/icc/en/>> doesn't support your system.

Please update to the newest version of your browser and try again.

Continue

Suporrted Browser

Close