Graduate School of International Culture and Communication StudiesWaseda University

Faculty

MORIMOTO, Mariko

S4_MORIMOTO

  • TitleProfessor
  • DegreePh.D. in Mass Media (Michigan State University)
  • Directed ResearchMarketing Communication and Consumer Psychology
  • Research FieldMarketing Communication, Consumer Online Privacy, and Risk Communication

Biography

I am a US-trained scholar and have previously served as a full-time faculty member at the University of Georgia and Emerson College. I earned my B.A. in public communication from the American University in Washington, DC, M.S. in mass communication from Boston University, and Ph.D. in mass media from Michigan State University. My professional background stems from working as a public relations and marketing professional at international firms.

My research expertise includes consumers’ online privacy concerns and source credibility in advertising and marketing contexts. In particular, my recent research projects focus on consumers’ privacy paradox and perceptions toward personalized advertising on social media. Other research areas include: cross-cultural advertising, pharmaceutical advertising (over-the-counter drug advertising), and risk communication. My work has been published in leading international advertising and communication journals such as the Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of Interactive Advertising, among others.

Major Works / Publications Awards

http://researchers.waseda.jp/profile/ja.5abea784132cdc490d06ea5efe152d26.html

Inquiry for Prospective Applicants (not for current students)

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