Professor Morimoto’s recent article titled “The status quo of Japanese consumers’ personal information disclosure” is published in Journal of International Consumer Marketing. DOI: 10.1080/08961530.2022.2059798
This study investigated the influence of Japanese consumers’ privacy concerns, perceived information control, and perceived benefits of personal information disclosure on the attitudes toward personal information disclosure and the willingness to disclose the information to online marketers. The results confirmed the moderation effect of information control and the mediation effect of perceived benefits on the relationship between privacy concerns and attitudes toward disclosing personal information to online marketers.
