Released on April 13, 2026
People have different motivations for attending Waseda. Some say, "I just want to get into Waseda!" or "I want to study this subject!", while others may have ended up at Waseda University against their will. Some students may even wonder after enrolling, "What are the good points of Waseda?"
But it would be a waste not to enjoy your campus life to the fullest! We think it would be amazing if you could run full speed ahead with the feeling of "I love Waseda!" until the very moment you graduate.
This time, we'll be featuring four "Waseda people" who are overflowing with love for Waseda.
What captivated these four individuals, and what inspired them? Let's take a moment to listen to their stories.
Furthermore, we conducted a special interview with President Aiji Tanaka, who shared his memories of his student days and his feelings towards Waseda University. Reading this article will surely give you hints to fill your campus life with excitement.

Nanami Yoneda
A fourth-year student in the School of Social Sciences. A student staff member for "Waseda Weekly." Also has experience as a campus tour guide and staff member of Waseda-sai.

Liu Shin
A fourth-year in the School of Humanities and Social Sciences. From Hangzhou, China. While studying cultural psychology and neuroscience, She also works as a student staff member at the ICC (Intercultural Communication Center).

Toshihiko Sasayama
Graduated from the School of Letters, Arts and Sciences I in 2003. Served as the representative committee captain of the Waseda University Cheerleading Club in 2002. He served as the overall director for the opening ceremony of the 150th anniversary celebration in October 2025. Company worker.

Masao Kitakami
Owner of the beef bowl restaurant "Sanpin Shokudo". After graduating from the School of Science and Engineering at Nihon University, he worked for a company before taking up his current position. Chairman of the Waseda University Area Shopping Association. Born and raised in Waseda.

This is the beef bowl restaurant run by Kitakami. Since its founding in 1965, it has been satisfying the appetites of Waseda University students for many years. (Previous articles in Japanese can be found here.)
[Address]1-4-25 Nishi-Waseda, Shinjuku-ku, Tokyo
【TEL】03-3202-6563
[Business Hours]Monday to Saturday 11:30 AM to 2:00 PM
[Closed]Sundays, national holidays, the 2nd, 4th, and 5th Saturdays, and during Waseda University's holiday periods.
Located near the west gate of Waseda Campus, "Sanpin Shokudo" celebrated its 60th anniversary in 2025. On this day, three people visited the restaurant: two current students and an alumni. Joined by the owner, Masao Kitakami, each of them began to talk about their love for Waseda.
Photography by "Sanpin Shokudo"
I chose to attend Waseda University because it was "love at first sight." I took a campus tour when I was in high school, and I couldn't forget the diverse and open campus, and the towering Okuma Auditorium. I initially enrolled in a different university, but I retook the entrance exam and got in to Waseda. I even had a picture of the Okuma Auditorium as my phone's wallpaper; Waseda was such an object of my admiration back then.
I am from China and wanted to attend a university abroad. After comparing universities around the world, I chose Waseda University as the best option. I was impressed not only by its excellent learning environment but also by its global atmosphere and the extensive support it provides to international students.
I enrolled at Waseda University 27 years ago, drawn by its unconventional and spirited atmosphere (bankara*). During my time there, I served as captain of the cheering squad. My love for Waseda hasn't faded since graduation, and I still research its history and culture. Recently, I've started working on developing a new beverage as a Waseda specialty product in my spare time.
*This refers to a style and trend that became popular after the Meiji era, which celebrated crudeness and barbarism as virtues. It emerged as an antithesis to the refined, Western-style "haikara" (modern, stylish).
I have an inseparable connection to Waseda, the town where I was born and raised. I quit my corporate job and took over the shop from my parents in 1990. Since then, I have dedicated myself to running it and have interacted with various students. I serve as the chairman of the "Waseda University Area Shopping Association," which consists of eight organizations including seven shopping associations and a used book dealers' association, and we also hold discussion meetings with the university twice a year.

Having fallen in love with Waseda University during a campus tour, Yoneda became a campus tour guide after enrolling, taking on the role of promoting the appeal of Waseda.

Deeply moved by the cheering performance at the Entrance Ceremony, Sasayama joined the cheering squad. In his fourth year, he served as captain, becoming a leading figure among the members.
The four individuals described the school's unique atmosphere with words like "eclectic," "global," and "unconventional." On the other hand, when asked what "Waseda-ness" truly means, it's often difficult to pinpoint. So, what kind of university is Waseda, exactly?
What struck me most about coming to Waseda was the "chaos." The campus is filled with a free-spirited atmosphere, with students using megaphones to express their opinions and signboards everywhere. I also met some upperclass who were involved in unique activities, such as someone going to Papua New Guinea to volunteer in collecting the remains of war dead, or someone observing Ramadan in Malaysia.
In a casual everyday conversation, one student suddenly said, "I like the smell of the elevator in Building 33," and I thought, "What an unusual sensibility!" But now, having interacted with so many unique students, I'm no longer surprised by anything I hear (laughs).
There have always been many enigmatic students, such asTaro Osaka, who used to go to school in a pink school uniform in the 1980s, and Tibet Taro, a comedian who apparently stayed at university for 10 years. Their post-graduation careers are also unique, with some seemingly honest and serious cheerleading club members becoming comedians.
That person is a senior one year above me (laughs). He was a strict senior even during practice when we were still active. He apparently joined Yoshimoto Kogyo because he thought, "I can't work at a normal company."
Sasayama, who currently serves as a coach for the cheerleading squad, has strong ties with the current students. He frequently visits Sanpin Shokudo and has a long-standing relationship with Kitakami.
I even met a senior colleague who admired university founder Shigenobu Okuma so much that he always visited his grave on the anniversary of his death and had even built an altar at his home.
I know that kid too; he's what you'd call a "Waseda fanatic" (laughs). I was surprised to hear that he loves the "Square Cap" so much that he keeps getting his friends to buy him one after another.
I bought one too! I bought it at "Kinen Pennant Ogiwara," located just outside the east gate of Waseda Campus, after hearing about the history of the academic cap. It's a very memorable purchase for me.
Until around the 1960s, university students wore school uniforms instead of casual clothes. The cap they wore with them was called a "Square Cap." However, the number of students who wear mortarboards has drastically decreased, and Ogiwara's shop is the only one that sells them. Determined to prevent their extinction, they launched the "Square Cap Revival Project," raising funds through crowdfunding and working hard to establish a manufacturing route.
This is a former school cap. The diamond shape of Waseda University's logo is also based on the shape of this cap. There used to be many shops selling these caps around the university, but now they are facing a crisis of survival due to declining demand and the aging of the makers.
Waseda University, with its approximately 500 officially recognized student clubs, offers a wealth of extracurricular activities. It provides an environment where you can immerse yourself in something you're passionate about.
I became engrossed in my work as a "Waseda Festival organizing staff member." Waseda Festival, which attracts approximately 200,000 visitors every year, is an event that encapsulates the passion of students. I belonged to a team that launched the project from scratch and was in charge of a content called "Waseda Sports Spirit," which involved cooperation from various athletic clubs. Interacting with over 100 students and seeing how earnestly everyone approached every detail of the performances, I felt a surge of excitement, realizing that "we can create a whirlwind of enthusiasm!"
Waseda Festival is known overseas, you know. Foreigners who see the promotional videos made by Waseda students are shocked, saying things like, "The youth depicted in anime and manga has become a reality." I myself remember being impressed by the unique performances of the cheering squad, which are not common in China.
Liu, who is also interested in Japanese anime and voice acting culture, said that the fact that many graduates are active in the content industry was one of the reasons why she felt a connection to Waseda University.
That makes me happy. When I enrolled, the Waseda Festival was on hiatus. The organizing committee's management system, including unclear financial statements, was being criticized. I'll never forget the sad look on the face of a senior member of the student club I was involved with, as he boasted, "Until recently, Waseda Festival even had events where celebrities were id." Later, when Waseda Festival was revived during my fourth year, I conducted a performance of the Alma Mater as a member of the cheering squad on the closing stage. Standing on the special stage in front of the Okuma Auditorium, in front of students and visitors that filled as far as the eye could see, the moment I shouted, "Folks, the festival is just getting started!" is one of my best memories from my time at the university.
The Waseda Festival (Waseda-sai) is an annual cultural festival run primarily by students. Approximately 450 events are held over two days (as of 2025). The Waseda Festival organizing staff, wearing maroon happi coats, are responsible for planning and running the festival. Each year, around 650 people are involved in its operation.
Head to the Waseda Festival and Rikoten on November 1st and 2nd! We'll introduce some of the must-see events and give you a behind-the-scenes look at the staff (Waseda Weekly, October 2025 issue)
I'm involved in the activities of student staff at the "ICC (Intercultural Communication Center)." Even though we're in the global environment of Waseda University, opportunities to interact with international students are limited if you only attend classes. The ICC is a place you can easily visit, and you might even make a new friend while you're having lunch. We also plan many events, allowing you to experience various forms of intercultural exchange.


At ICC, I was involved in projects that offered experiential learning of traditional Japanese culture, such as Yosakoi dance and ikebana flower arrangement, and I also planned and managed "Let's Connect Through Anime!", an intercultural exchange event themed around anime.
At Sanpin Shokudo, we've seen an increase in international students among our customers. At lunchtime, it's so crowded with foreign languages being spoken that you might wonder, "Is this really Japan?"
I feel that Waseda truly has a lot of delicious restaurants, so much so that even discerning foodies frequent them. ICC also holds events that tour cultural properties and historical sites around the university, and I think the fact that it's an area where you can feel history and art is one of the great things about Waseda.
The Intercultural Intercultural Communication Center is a hub established to enhance intercultural exchange. Students take the lead in planning and managing approximately 200 different events annually. Feel free to visit the lounge on the first floor of Building 3 on Waseda Campus.
Waseda is a historic town, but it was in crisis during the COVID-19 pandemic. Classes went online, and nobody walked the streets anymore. That's when alumni, who saw the state of the town on TV and were worried, stepped up. They wanted to help the area that had supported them, so they set up an e-commerce site to sell products from the shopping district, creating a system that generated sales while supporting the area. Thanks to them, we were able to overcome the crisis, and I think that's a true example of "Waseda love." I was so happy.
For about 30 years, students from the kendo club, whose dojo is located nearby, have helped out at Sanpin Shokudo. It all started when the students, seeing how busy the previous owner was, began helping with the dishwashing, and the owner treated them to lunch as a thank you.
When I visit alumni during job hunting, we often end up talking about "Waseda cuisine." They say things like, "I still go to the Sanpin Shokudo," showing that even after becoming working adults, Waseda culture is still talked about because of the student district that felt like a safe haven.
Shops in Waseda are quick to agree to put up posters if students want to, but apparently it's quite difficult in other student districts. I guess that shows how close the relationship is between the students and the local community.
The area around Waseda University offers a variety of dining options, from long-established restaurants that have been loved for many years, to shops specializing in greasy dishes like deep-fried food and oil noodles (often described as "oil fields"), as well as bento boxes and diverse international cuisine.
Speaking of student life, "Waseda Sports" is an essential part of it. Of course, there are famous events like the Hakone Ekiden (Track and Field Club) and Rugby matches(Rugby Football Club), but watching other sports is also fun. The "Waseda-Keio Regatta" (Rowing Club), held on the Sumida River in spring, is a boat competition that you don't see very often. I highly recommend going to see it in person.
I was deeply moved when I watched the Waseda-Keio baseball game. There were so many spectators, and I was overwhelmed by the passion of the cheering squad. When everyone sang the Alma Mater together, I thought, "This is Waseda!"
The essence of university sports lies in competing with tradition and pride. The differences in cheering culture among universities are also a highlight. However, many students may not know the songs, but don't worry. To start with, it's fine if you can just sing the phrase "Waseda, Waseda!"
Waseda University has 44 athletic clubs. You can experience the excitement by watching them live, and you can also learn about their history at the Waseda Sports Museum on Toyama Campus.
What exactly does "Waseda" mean to us? In a survey conducted among readers of "Waseda Weekly," a wide variety of Waseda's appeals were discussed.
So, how does "Waseda" appear in the eyes of these four "Waseda lovers"?




For me, Waseda is my "spiritual home." Waseda offers so many opportunities to find your place, and it warmly welcomes everyone. Even now, when I see the Statue of Shigenobu Okuma and the clock tower of the Okuma Auditorium at dusk, I feel energized.
For me, it's about "a way of life!" University life is only four years, but the spirit I've gained has no end. Waseda has things that will serve as the foundation of my life after graduation, such as "creating something new," "involving others," and "a rebellious spirit." Waseda taught me the mindset to stay true to myself and not be swayed by the mainstream.
Having grown up with Waseda's Alma Mater as a lullaby and having quit my corporate job at 43 to take over Sanpin Shokudo, Waseda is "life itself" to me. The students I became familiar with have enriched my life. I intend to settle down in this place and continue to do my best.
For me, Waseda is a place that empowers you to yume (dream). Before entering university, even though I learned the word "dream" from Japanese anime, I had a realistic view, thinking, "It's called a 'dream' precisely because it's unattainable, so why try to make it happen?" Many people around me thought the same way. But Waseda students are working hard to turn their dreams into reality, honestly facing their interests and beliefs. They don't dismiss other people's dreams and are always willing to think about it and say, "Well, let's try this." Thanks to spending my student life at Waseda, I too was able to have dreams.
Waseda University embraces even those who might be considered eccentric, without excluding them. While it's often said that "unique individuals gather there," the opposite might be true. I believe that one's individuality is honed within the atmosphere of Waseda.
Before I entered Waseda, I was someone who hesitated to do anything. What changed me were my friends who didn't laugh at my failures. Waseda teaches you how to express your individuality. I really want Waseda students to step into the unknown, struggle and grit their teeth, and forge their own paths.
Perhaps the Waseda campus life is about being able to live authentically, in your own style. Finally, let's ask President Aiji Tanaka, the leader of the university, about his love for Waseda.
We had the pleasure of hearing from four wonderful individuals who are overflowing with love for Waseda. However, there may be some students who say, "I don't have any special affection for Waseda," or "It wasn't actually my first choice."
Actually, my first choice was a national university (laughs). When I first enrolled, I thought, "This is such a rough and tumble (bankara) university..." but that feeling didn't last long. I joined the karate club and spent my days training six days a week, turning down invitations to movies and group dates, and within a year, I had grown to love the gritty nature of Waseda.
Perhaps it was because the school had a culture that "respected students who dedicated themselves to something." Not only were there students who got all A's and got jobs at major companies, but there were also students who competed in the Olympics in sports, students who immersed themselves in literary works, and students who were absorbed in mathematics and physics. There was even a student who showed me a world I didn't know existed by putting on a play using only finger puppets. It was because all students respected each other that I also found my place.
The school's diverse atmosphere may have been cultivated since the time of its founder, Shigenobu Okuma. In his youth, Okuma was a highly capable bureaucrat in the Meiji government, and it is said that he was advised to be too strict with his subordinates. However, by the time he became Prime Minister, he had become a gentle and mild-mannered person. Okuma valued meeting people, and it is said that many people, from important figures both domestically and internationally to newspaper reporters and supporters, frequently visited him. There are also anecdotes of him treating students, as well as people from different regions and professions, on an equal footing, and approximately 300,000 people gathered at his funeral.
Throughout its history, Waseda has attracted students from all over Japan and even from overseas, who have made significant contributions. Today's open atmosphere can be seen as a continuation of that tradition.
Currently, many top executives in Japanese businesses are Waseda University graduates. They all say the same thing: "Waseda graduates approach organizational matters as if they were their own." When it comes to getting their hands dirty, many people make excuses and avoid it, but Waseda graduates are different. Many of them jump in without hesitation, which is why they are relied upon by those around them. Perhaps the large number of Waseda graduates in management positions is a result of this accumulation of experience. I am also happy that Waseda graduates are supported by people outside the university.
However, what makes me feel the most "love for Waseda" is not just the large number of Waseda graduates in business, but also the school's atmosphere and the spirit of Okuma, and especially when I witness the students working hard. For example, the baseball team competing at Jingu Stadium, the cheering squad enthusiastically encouraging others, the volunteer staff working to contribute to disaster-stricken areas, and even the kind-hearted students who ask "Which floor?" in the elevator during Waseda Festival—they are all working hard "for something" or "for someone." Such people are irreplaceable treasures to me.