Intercultural Communication Center (ICC)Waseda University

ICC Online Talk Session: Story Behind Ginza Itoya’s Store Innovation – Transformation from Stationery Store (7/21) ▶Deadline: 7/16, 9:00AM
Guest: Mr. Mikio Matsui (ITO-YA Ltd. Senior Vice President)


Itoya, a Ginza landmark.

In order to remain a beloved brand, Itoya is aiming to change its identity from an “ordinary stationery store” to “a space that provides entertainment.” To achieve this, the company states it will provide an environment where people feel comfortable spending time.

Throughout the years, most retail stores have taken the style of managing inventory, renting a space, and hiring people that fit the store. But, due to the intensifying competition within the industry, and the rise in online shopping, it became more and more difficult to maintain that traditional style.

Looking at the world today, Itoya has decided to innovate their stores by changing their mindset to create not just a place to purchase merchandise, but a place where people can spend time comfortably. For example, major remodeling, decreasing the number of items at stores by 2/3, etc. All of these efforts were made to create a store that fits the needs of today. For this innovation to occur, they have succeeded in convincing countless stakeholders to accept these changes, and even now, their journey of innovation goes on.

For this ICC Talk Session, we are inviting ITO-YA Ltd. Senior Vice President Mikio Matsui, who has had experience in promoting innovation in IT, marketing, and stores. He will talk about how Itoya has done in-store innovation, and the story behind it, which cannot be known from simply visiting the stores.

There will be a chance to ask him questions directly at the end.

If you are interested in innovation, or marketing, and of course if you are a fan of stationery or you love Itoya, this is the event for you!


July 21st, 2021 (Wed.) 6:15pm-7:45pm (Zoom opens at 6:00pm)


Online (Zoom)

*URL will be sent to participants by the day before the event.


Waseda Students, Faculty & Staff


JapaneseQ&A session in Japanese and English




Required. Please register through MyWaseda. Click here to register!

Registration Deadline

July 16th (Fri.), 9:00am


100 people

*In the case of a large number of applications a lottery will be held to decide participants. Results will be announced on the deadline day.

About the Speaker

Mikio Matsui (ITO-YA Ltd.Senior Vice President)

After graduating from Reitaku University in international economics, Matsui worked at an IT vendor and developed systems for retail stores. In his previous career, he worked as an IT consultant, leading many IT strategy projects for major companies, as well as managing large-scale IT projects. Since joining Itoya in 2013, he has led many innovations in the company’s operations, IT, and marketing.




Tel: 03-5286-3990
Email: [email protected]

  • 0721



Online (Zoom)


Mon, 21 Jun 2021

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