Intercultural Communication Center(ICC)Waseda University

【Sign Up Period: Sep.25~Nov.2, 9:00AM】 ICC Online Talk Session: The Forefront of Japanese Companies Entering Southeast Asia -How JETRO tackles the obstacles of different cultures- (Nov.11)
Guest: Mr. Hirotoshi Ito (Senior Director for Global Strategy, Southeast Asia, Planning Department, Japan External Trade Organization (JETRO))

Poster

Southeast Asia is host to a collection of countries rich in diversity.

As well as being a major tourist destination, things like Thai food and Vietnamese daily items have become fully integrated into Japanese daily life and make these countries feel much closer to people living here too.
Since 2015, ASEAN economic integration has seen the continuing merging of the regions’ markets and with a population of over 600 million people the ASEAN market is very attractive to business, with Japanese companies building bases in many ASEAN countries and increasing their business activities there.

Now at the ICC, we will welcome Mr. Hirotoshi Ito from the Japan External Trade Organization (JETRO) where he is senior director for global strategy (Southeast Asia) for an online talk session on via Zoom.

Mr. Ito has worked for over 20 years in market research focusing on the Southeast and Southwest Asia region and support for Japanese companies entering those markets, he is currently engaged in coordinating business strategy formulation and implementation in Southeast Asia. Of course, within the same area there are multiple countries with differing languages, cultures, religions, trade customs and sets of values. So, understanding the local politics, economy and market trends is not always a simple task.
Mr. Ito will talk about how; in the midst of economic growth he has been able to connect Japan and Southeast Asian countries by overcoming the difficulties and risks that occur within differing cultural environments.

If you want to work abroad in the future, think you want to learn how the share the best of Japan with the rest of the world, or are just interested in Southeast Asia then don’t miss this great opportunity!

This is a great chance to hear about how ties are being built between Japan and Southeast Asia on the ground. Please come and join us!

Date & Time

November 11, 2020 (Mon). 6:15pm – 7:45pm
(You can enter the Zoom meeting room from 6:00pm. If you try to enter earlier than this time you will be directed to the “waiting room”, in that case please wait patiently for the event to start.)

Place

Zoom (the Zoom URL will be sent to you by email the day before the event)

Eligibility

Waseda Students, Faculty and Staff

Language

Japanese(Q&A in Japanese & English)

Fee

Free

Registration

Required. Please register through MyWaseda. Click here to register!

Capacity

Around 80 people. (If there are a large number of applications a lottery will be held to decide participants. Results sent by email on the deadline day.)

Deadline

November 2nd (Mon.) 9:00am

◆Guest Profile: Mr. Hirotoshi Ito◆

Senior Director for Global Strategy, Southeast Asia, Planning Department, Japan External Trade Organization (JETRO)
Entered JETRO in 1998. Between 2003 and 2008 he worked in the New Delhi (India) office and then from 2013 to 2017 in the Bangkok (Thailand) office. In Bangkok, he was the chief researcher covering all of Asia. For over 20 years he has been engaged in market research focusing on the Southeast and Southwest Asia region and support for Japanese companies entering those markets. Furthermore, he has taken on the task of coordinating JETRO’s business strategy formulation and implementation in Southeast Asia. He has also been a part-time lecturer at Meiji University, a member of the Asian Studies Association at the Japan Center for Economic Research (JCER), external committee member of the Japan Academy for Asian Market Economics etc.

Enquiries

ICC TEL: 03-5286-3990 E-mail:[email protected]

Dates
  • 1111

    WED
    2020

Place

Zoom

Tags
Posted

Wed, 23 Sep 2020

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