Intercultural Communication Center (ICC)Waseda University

ICC Talk Session: Fun Creative Ideas to the World from Dentsu -Creating Ideas to go Worldwide- (Oct.28)
Guest: Mr. Takasaki Takuma (Dentsu Inc. Communication Design Center, Executive Creative Director/Commercial Planner)


JR East’s “Ikuze, Tohoku”campaign, figure skater Yuzuru Hanyu’s ANA campaign, famous actor Masataka Kubota’s Japan Post campaign, actress Mei Nagano’s Nomura Securities campaign. We are sure many of you have seen these advertisements.

For this ICC talk session, we have invited Mr. Takasaki Takuma, the creative director of Dentsu Inc. Mr. Takasaki has won many famous advertising awards around the world and he is currently working on various advertisements using his creative techniques to “touch people’s hearts” through advertising.
What is the creative perspective that allows one to capture the hearts of people worldwide and how does one create those ideas?
In this talk session, he will talk about the difference between local and global perspectives in the field of advertising, the essence of touching people’s emotions and advertising techniques.

“If you want to see amazing advertising campaign made by Japan Dentsu advertising group”
“If you want to know the difference between overseas and Japanese commercials from a production perspective”
“If you want to study creative techniques that are applicable not only to Japan but also to the world”
“If you want to learn how to surprise more people in the world through advertising”

Don’t miss this chance! We look forward to your participation.


Date & Time

Oct 28th, 2019 (Mon) 6:15-19:45pm (Doors Open 6:00pm)


Room 305, 3rd Floor, Bldg.3, Waseda Campus


Waseda Students, Staff and General Public


Japanese (Q&A in Japanese & English)】




Not Required

Guest Profile

Mr. Takasaki Takuma

Dentsu Inc. Communication Design Center, Executive Creative Director/Commercial Planner

Dentsu Inc. Communication Design Center, Executive Creative Director/Commercial Planner
Mr. Takasaki graduated from School of Law, Waseda University and then joined Dentsu Inc. in 1993.
He has been named the 2010 and 2013 Creator of the Year by the Japan Advertising Agencies Association.
He has won numerous awards in Japan and overseas, including the TCC Grand Prix, ADC Award, and ACC Award.
He has been in charge of campaigns for Suntory, Toyota, JR East, Japan Post, Mitsui Fudosan and ANA.
He is also a writer who published “Expression Technology” (Asahi Shimbun Publications Inc.) and the novels “Harukakakera” (CHUOKORON-SHINSHA) and “Auto-reverse” (CHUOKORON-SHINSHA) etc


Tel: 03-5286-3990
E-mail: [email protected]


  • 1028



Room 305, 3rd Floor, Bldg.3, Waseda Campus


Fri, 04 Oct 2019

Page Top
WASEDA University

The Waseda University official website
<<>> doesn't support your system.

Please update to the newest version of your browser and try again.


Suporrted Browser