“Green nudge messages and information-collection behavior of wineries: Field experiments in Japan”（6/7）
講演概要 / Abstract
The food and agriculture sectors are required to reduce greenhouse gas emissions. For farmers and businesses to take climate change mitigation behavior, they first need to conduct a life cycle assessment (LCA) to understand where greenhouse gas emissions are being emitted in their supply chain. In this study, we observe whether 377 wineries in Japan attend online seminars on LCA to collect information. Two hypotheses are tested. First, do wineries that have been previously affected by climate change attend the seminars? Second, do green nudge messages encourage behavioral change? From the results of our analysis, these hypotheses are rejected. Moreover, the nudge message may discourage their behavioral change. We need rigorous field evidence to effectively encourage climate change mitigation in the food and agricultural sectors.
登壇者 / Speaker
YOKOO, Hid-Fumi（Associate Professor, Hitotsubashi University）
略歴 / Bio：
Hide-Fumi Yokoo is an Associate Professor at the Faculty of Economics, Hitotsubashi University. He holds a BA, an MA, and a PhD in Economics from Kyoto University.
Yokoo studies the design and evaluation of environmental policy instruments, especially for Asian countries. He utilizes analytical tools of economics since he considers market and behavioral failures are major causes of environmental issues. More specifically, he utilizes theories of economics, field surveys/experiments and econometric analyses. His interests cover a wide range of individual/social choices related to the environment including public goods provision, labor supply, health-related self-protection, and risk mitigation. His research sites include various Asian countries such as India, Indonesia, the Philippines, Vietnam, and Japan.
日時 / Date & Time
2023年6月7日（水）17:00 – 18:00 / Wednesday, June 7, 2023 17:00-18:00
会場 / Venue
オンライン形式 (Zoom) / Online (Zoom)
開催言語 / Language
英語 / English
対象者 / Prospected Audiences
学生・教職員・研究グループメンバー・一般 / Students, Faculty members, Research members, General participants
共催 / Co-Organizers
早稲田大学環境経済・経営研究所 Research Institute for Environmental Economics and Management (RIEEM)
早稲田大学高等研究所 Waseda Institute for Advanced Study (WIAS)
申込方法 / Registration
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