“Green nudge messages and information-collection behavior of wineries: Field experiments in Japan”（6/7）
Abstract
The food and agriculture sectors are required to reduce greenhouse gas emissions. For farmers and businesses to take climate change mitigation behavior, they first need to conduct a life cycle assessment (LCA) to understand where greenhouse gas emissions are being emitted in their supply chain. In this study, we observe whether 377 wineries in Japan attend online seminars on LCA to collect information. Two hypotheses are tested. First, do wineries that have been previously affected by climate change attend the seminars? Second, do green nudge messages encourage behavioral change? From the results of our analysis, these hypotheses are rejected. Moreover, the nudge message may discourage their behavioral change. We need rigorous field evidence to effectively encourage climate change mitigation in the food and agricultural sectors.
Speaker
YOKOO, Hid-Fumi（Associate Professor, Hitotsubashi University）
Bio：
Hide-Fumi Yokoo is an Associate Professor at the Faculty of Economics, Hitotsubashi University. He holds a BA, an MA, and a PhD in Economics from Kyoto University.
Yokoo studies the design and evaluation of environmental policy instruments, especially for Asian countries. He utilizes analytical tools of economics since he considers market and behavioral failures are major causes of environmental issues. More specifically, he utilizes theories of economics, field surveys/experiments and econometric analyses. His interests cover a wide range of individual/social choices related to the environment including public goods provision, labor supply, health-related self-protection, and risk mitigation. His research sites include various Asian countries such as India, Indonesia, the Philippines, Vietnam, and Japan.
Date & Time
Wednesday, June 7, 2023 17:00-18:00
Venue
Online (Zoom)
Language
English
Prospected Audiences
Students, Faculty members, Research members, General participants
Co-Organizers
Research Institute for Environmental Economics and Management (RIEEM)
Waseda Institute for Advanced Study (WIAS)
Registration
Please register from here to participate.
