WIAS Visiting Researcher Seminar:
“Consumers’ Valuation of Rice-Grade Labeling” (June 29)
講演者 / Speaker
HAN, Doo Bong （Professor, Korea University）
日 時 / Date & Time
Saturday, 29 June 2019, 9:00 – 10:30
会 場 / Venue
Rm. #1054 on the 10th floor, Building #14, Waseda University
主 旨 / Outline
“Consumers’ Valuation of Rice-Grade Labeling”
The rice-grading system has a “no test” option that allows rice to not be graded in the Korean market. This study examines Korean consumers’ valuation of a rice-grading system without the “no test” option. We apply a non-hypothetical experimental auction to elicit consumers’ willingness to pay for each rice grade and identify the impact of the provision of additional grading information on product valuation. We then use contingent and inferred valuations to obtain consumers’ valuation of a mandatory rice-grading system without the “no test” option. We find that Korean consumers are willing to pay an additional premium for each rice grade and that rice-grading information is the most important factor that differentiates the rice products. Rice consumers in Korea also strongly prefer a mandatory rice-grading system without the “no test” option.
対 象 / Prospected Audience
Faculty and staff members of a university, grad students, the general public
主 催 / Organizer
Institute of Japan-U.S. Studies, Organization for Regional and Inter-regional Studies (ORIS), Waseda University
Institute of Inter-regional studies, Organization for Regional and Inter-regional Studies (ORIS), Waseda University
共 催 / Co-organizer
Waseda Institute for Advanced Study, Waseda University
申込み / Registration
Free of charge. Please come to the event venue directly.
