Name
HUANG, Yan
Position and Affiliated Institution
Associate Professor of Integrated Strategic Communication, Jack J. Valenti School of Communication, University of Houston
Degree
Ph.D. in Mass Communication
Education and Academic Employment
| Education | |
| 2005-2009 | B.A. in Chinese Literature, Peking University, China |
| 2009-2011 | M.A. in Mass Communication, Peking University, China |
| 2012-1017 | Ph.D. in Mass Communication with minor in Statistics, Pennsylvania State University, USA |
| Academic Employment | |
| 2017-2019 | Assistant Professor, Southern Methodist University, Dallas, TX, USA |
| 2019-2024 | Assistant Professor, University of Houston, Houston, TX, USA |
| 2024-present | Associate Professor, University of Houston, Houston, TX, USA |
Research Topic
Psychological effects of strategic campaign messages and technologies; misinformation correction; information credibility; uncertainty and risk communication
Fields of Research Interest
Strategic Communication; Persuasion; Media Psychology; Health/Risk Communication
Academic Publications
- Huang, Y. (2025). Crafting persuasive stories: How uncertainty and sidedness influence narrative efficacy in promoting updated COVID-19 vaccination. Science Communication, 47(1), 81-108. https://doi.org/10.1177/10755470241267225
- Huang, Y., & Wang, W. (2025). Does audience motive matter? Understanding social endorsement effects in correcting climate change misbeliefs. Information, Communication & Society, 28(9), 1627-1646. https://doi.org/10.1080/1369118X.2024.2443582
- Huang, Y. & Wang, W. (2024). Overcoming confirmation bias in misinformation correction: Effects of processing motive and jargon on climate change policy support. Science Communication, 46(3), 305-331. https://journals.sagepub.com/doi/10.1177/10755470241229452
- Huang, Y. & Green, M. C. (2023). Reducing COVID-19 vaccine hesitancy among African Americans: The effects of narratives, character’s self-persuasion, and trust in science. Journal of Behavioral Medicine, 46(1-2), 290-302. http://doi.org/10.1007/s10865-022-00303-8
- Huang, Y., & Liu, W. (2022). Promoting COVID-19 vaccination: The interplay of message framing, psychological uncertainty, and public agency as a message source. Science Communication, 44(1), 3-29. http://doi.org/10.1177/10755470211048192
Professional Affiliation
- Association for Education in Journalism and Mass Communication
- International Communication Association
Honors
- Research Excellence Professorship, College of Liberal Arts and Social Sciences, University of Houston, 2026-2029.
- Jennifer McGill Fellow, AEJMC Institute for Diverse Leadership (IDL), 2025-2026
- Excellence in Teaching Award, College of Liberal Arts and Social Sciences, University of Houston, 2025.
- AEJMC Mass Communication and Society Division Faculty Research Award, 2022.
- AEJMC Emerging Scholar Award, 2021.
Other Interests
I love singing, playing video games (the Zelda series and Elden Ring), and cooking (especially Sichuan dishes).
HP
https://scholar.google.com/citations?user=cgvI9IIAAAAJ&hl=en
