The Centre for Positive/Empirical Analysis in Political Economy is pleased to announce that a special seminar will be held on August 7, 2023 by Alessandro Nai, Assistant Professor, University of Amsterdam. Please join us for this opportunity.
Date
August 7, 2023, Mon., 15:00-17:00
Language
English
Venue
Bldg. No. 3, 3F Room 304, Waseda Campus, Waseda University
Format
In-person
Open to
Undergraduate and graduate students, faculty, and staff of Waseda University
No registration is required
Abstract:
Evidence is surprisingly scarce that women are punished more than their male counterparts when they go negative during election campaigns. Triangulating cross-sectional post-election surveys (CSES), an expert survey covering campaigns in more than 120 elections worldwide, and novel experimental data, we find clear evidence that women not only are seen as less likeable than their male counterparts when they go negative but suffer also from lower electoral returns. Furthermore, we extend the theoretical expectations about gendered backlash by testing – and confirming – the intuition that women are particularly punished when they go negative in countries with poor gender parity. All in all, our article provides a multi-study confirmation that women do suffer from electoral backlashes when engaging in negative campaigns, in particular in countries with poorer records of gender equality – suggesting also that inconsistent results in the existing literature are likely due to the lack of comparative focus.
