Waseda University’s Health Promotion: The Joy of Sports and Exercise Unit was pleased to invite Associate Professor Rui Biscaia from the University of Bath, UK, as a visiting faculty member to teach an in-person intensive lecture on Sport Sponsorship Management (14 sessions) to Waseda University students from 26 June to 19 July. Also, a mini-workshop ‘Publishing in Sport Management Journals’ is planned for 13 July.
The course description for this intensive is as follows (extract from syllabus):
This course aims to develop knowledge of the theories and principles of sport sponsorship. It follows a structured approach covering the importance of sponsorship for the parties involved, as well as the planning, implementation and evaluation processes. Different types of sponsorship in the sport context are discussed. The risks and challenges associated with sport sponsorship are also critically analysed, as well as how these can be mitigated in order to promote critical reflection and help students’ future professional practice. In addition to providing students with background theories, the course also relies on examples and case studies from diverse sport contexts.
Commemorative photo with Dean of the Faculty of Sport Sciences, Professor Hirotaka Matsuoka (right)
and Associate Professor Donna Wong(left), coordinator of Dr. Biscaia ’s invitation to Waseda.
Dr. Biscaia’s main research focus is on bridging sport consumers, organisations, athletes, and sponsors. Also, he has developed projects with researchers around the world and has published over 50 peer-reviewed articles in numerous journals.
Profile by the University of Bath：Rui Biscaia — the University of Bath’s research portal
He is also the Associate Editor of European Sport Management Quarterly, a member of the editorial board for a number of other journals, and is a principal investigator of a Marie Curie Research and Innovation Staff Exchange on ‘Addressing inequality, enhancing diversity and facilitating greater dialogue in the hosting of sporting mega events’. His lectures and mini-workshops during this visit to Japan will be a wonderful opportunity and valuable experience for students who are aiming to play active roles globally.
