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“Sport Facility and Event Management” lecture by Dr. Donna Wong at Coventry University in the U.K.

From November 27, 2019 to February 4, 2020, Dr. Donna Wong of Coventry University in the U.K., who visited the Graduate School of Sport Sciences, taught an autumn intensive course titled “Sport Facility and Event Management.” This course focused on the planning, implementation and management of sports events within a variety of facilities as well as examination the role and issues of management at both a strategic and a more operational level and their significance in an international environment.

Dr. Wong delivered all the lectures with uniqueness and originality; the name of every class starts from “A” associated with the sport facility and its management such as Arrival, Audience, Adaptability, Availability, etc.

On completion of the class, participating students were able to critically discuss and evaluate the management of a sporting facility with particular reference to the financial, marketing, operational and planning functions; identify and discuss critically how governing bodies and sport organizations influence and impact on the delivery of events within sporting facility; and finally, respond to the management, operational, marketing, financial issues and challenges that are involved in hosting sports events.

Course description from the syllabus

The purpose of this module is to provide you with the opportunity to develop a critical appreciation of the spaces and places that host sports events. This module aims to enhance your understanding of the management of sport facility and event organization. The module will focus on the planning, implementation and management of sports events within a variety of facilities. You will also examine the role and issues of management at both a strategic and a more operational level and their significance in an international environment.

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