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A spatial theory of reading newspapers

We would like to inform you that Center for Positive/Empirical Analysis of Political Economy, Waseda University and the WINPEC Public Opinion Survey Methodology Research Group is organising a seminar with Professor Luigi Curini (University of Milan) as follows. He is teaching the “Applied Scaling & Classification Techniques in Political Science” course in the third quarter and has been actively publishing in the field of spatial theory of voting, comparative politics, and social media research beyond the text analysis that he teaches at Waseda. I hope that you can join the seminar.

Date: November 26 (Tue), 2019 from 16:30-18:00
Venue: Conference Room #1 on the 10th floor, the 3rd Building, Waseda Campus
Speaker: Luigi Curini (Professor, Università degli Studi di Milano, Department of Social and Political Sciences)
Professor Luigi Curini
Title: A spatial theory of reading newspapers
Abstract: We apply some recent development in the empirical spatial theory of voting to the reader’s choice with respect to newspapers. We assumes that ideological proximity to a specific newspaper affects the choice made by a consumer to read that newspaper. Newspapers will then compete among themselves to maximize their respective readership by finding an optimal placement in the ideological space. By doing this, we can estimate the ideological slant that would be chosen if newspapers maximized their readership in an interdependent environment wherein their payoffs are affected by also what other newspapers will do, and compare these positions with newspapers’ actual choices. We then empirically apply our model to the Italian case. We show that Italian newspapers appear largely to behave as theoretically expected, with minor exceptions. We also illustrate how the “ideological force” behind such conclusion must be sought in the competition among newspapers with respect to those subset of readers that can be identified as assiduous ones (i.e., their core readers), while the role played by infrequent/sporadic newspaper readers is much less relevant in this respect.
Language: English
Participants: Open to all students, faculty members, and the general public
Registration: No registration required

Co-sponsor: Center for Positive/Empirical Analysis of Political Economy, Waseda University and Research Project on Survey Methodology, WINPEC
Contacts: Airo Hino, Faculty of Political Science and Economics, Waseda University
Center for Positive/Empirical Analyses of Political Economy Waseda University
e-mail:[email protected]

Dates
  • 1126

    TUE
    2019

Place

Conference Room #1 on the 10th floor, the 3rd Building, Waseda Campus

Tags
Posted

Mon, 18 Nov 2019

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