On June 10, Professor Shinya Nagasawa at the Graduate School of Business and Finance gave a special lecture, “Louis Vuitton and Japan,” at the “Volez, Voguez, Voyagez – Louis Vuitton” Exhibition at Kioicho in Chiyoda Ward, Tokyo.
It’s said that Louis Vuitton’s symbolic monogram pattern was influenced by the Japanese “mon,” a traditional, family crest. As he described th relationship between the brand’s history and Japan, Professor Nagasawa explained that Louis Vuitton’s marketing strategy to sell its products only at official stores and quality assurance that matched the price to the products quality were reasons why Louis Vuitton became successful as one of the first luxury brands in Japan.
Professor Shinya Nagasawa
At the end of the lecture, Professor Nagasawa commented, “As you can see from its history, Louis Vuitton has created high quality bags and luxury items. Also, it is passionate about creating things and cannot lower its standards, just like many Japanese industries. Japanese brands must learn from this well-established, Parisian shop on how it became a global luxury brand.”
