To design from “the heart,” 3.1 Phillip Lim founders on their global success
Fri, Apr 15, 2016-
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Waseda University’s Luxury Branding Institute led by Director Shinya Nakazawa, Professor at the Faculty of Commerce, and Sen-i, a fashion-interest group on campus, sponsored a special lecture by the founders of 3.1 Phillip Lim at the International Conference Center on March 28. Designer Phillip Lim and CEO Wen Zhou shared how they founded the brand and the story behind turning it into a global business.
3.1 represents when Lim and Zhou founded the brand, at 31 years old. They reflected on their experience in front of approximately 360 Waseda students and public viewers.