Name
GAMBARO, Marco
Position and Affiliated Institution
Associate Professor, State University of Milan
Degree
–
Education and Academic Employment
Visiting Professor Industrial Economics – Trento University 1992-1995
Visiting Professor Communication Economics IULM – Milano 1995-2001
Visiting Professor Lobonosof State Univerity – Moscow 2009
Visiting Professor George Mason Univeristy Washington 2010
Research Topic
Newspaper decline and substitution with internet
Cross price elasticities in advertising markets
Substitution between internet and television
Long tail and power law in ecommerce
Market power in declining industry: the newspapers case
Broadband diffusion
Determinant of demand for cultural goods
Fields of Research Interests
Media economics, vertical integration, competition policy and antitrust, telecommunication economics, cultural participation, big data
Academic Publications
- What do ads buy? Daily coverage of listed companies on the Italian press, (with R.Puglisi), 2015, European Journal of Political Economy, N.39
- Some economics of new media content production and consumption, and strategic implication for media companies, (2013) in M. Friedrichsen and W. Mühl-Benninghaus, Handbook of social media management, Springer
- Telecom reforms in the EU: prices and consumers’ satisfaction” 2011 ,with Bacchiocchi E., Florio M. and Telecommunications policy, 35(4), 382-396
- Demand for Movies in Europe and the effects of multiplex diffusion, 2010(with Orietta Dessy) in Lesourd (ed) The media industries and their market, Palgrave Macmillan
- Media Policy, 2009, in Albertazzi, Colby (eds) The Media, an introduction, Pearson, London
Affiliated Academic Organizations
Member of the Governamental Commission for the Reform of Publishing Industry
Scientific Committee of International Journal of Media Management
Executive Board of School of Journalism at Università degli Studi di Milano
Scientific Committee of Communication & Strategies
Scientific Committee and Executive Board of Florence School of Regulation – Media andTelecommunications (European University Institute), Florence
2009-2013 Scientific Committee of Patti Chiari (joint regulation board of Italian banks and consumers associations)
1995 – 2000 Strategic Committee at Telecom Italia Spa
Awards
–
Other Interests
Sailing, Trekking in the mountains, Trying to play sax
HP（URL）
http://www.unimi.it/chiedove/ENG/schedaPersonaXML.jsp?matricola=16025
