{"id":27831,"date":"2023-10-26T12:40:25","date_gmt":"2023-10-26T03:40:25","guid":{"rendered":"https:\/\/www.waseda.jp\/inst\/sgu\/?p=27831"},"modified":"2023-10-26T12:40:25","modified_gmt":"2023-10-26T03:40:25","slug":"%e8%ac%9b%e7%be%a9%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88%ef%bc%9a%e3%83%89%e3%82%a4%e3%83%84%e4%bd%93%e8%82%b2%e5%a4%a7%e5%ad%a6%e3%82%b1%e3%83%ab%e3%83%b3dr-sebastian-uhrich-%e3%80%8csport-sponsorship","status":"publish","type":"post","link":"https:\/\/www.waseda.jp\/inst\/sgu\/news-through-2023\/2023\/10\/26\/27831\/","title":{"rendered":"\u8b1b\u7fa9\u30ec\u30dd\u30fc\u30c8\uff1a\u30c9\u30a4\u30c4\u4f53\u80b2\u5927\u5b66\u30b1\u30eb\u30f3Dr. Sebastian Uhrich \u300cSport sponsorship\uff08\u516814\u56de\uff09\u300d"},"content":{"rendered":"<h4><strong><a href=\"https:\/\/www.waseda.jp\/healthpromotion\/\">\u65e9\u7a32\u7530\u5927\u5b66\u5065\u5eb7\u30b9\u30dd\u30fc\u30c4\u79d1\u5b66\u62e0\u70b9<\/a>\u3067\u306f\u3001<\/strong><strong>10<\/strong><strong>\u6708<\/strong><strong>4<\/strong><strong>\u65e5\u304b\u3089<\/strong><strong>10<\/strong><strong>\u6708<\/strong><strong>11<\/strong><strong>\u65e5\u307e\u3067\u3001<a href=\"https:\/\/www.dshs-koeln.de\/english\/\">\u30c9\u30a4\u30c4\u4f53\u80b2\u5927\u5b66\u30b1\u30eb\u30f3<\/a>\u306e<a href=\"https:\/\/fis.dshs-koeln.de\/en\/persons\/sebastian-uhrich\">\u30bb\u30d0\u30b9\u30c1\u30e3\u30f3\u30fb\u30a6\u30fc\u30ea\u30c3\u30d2\u6559\u6388\uff08<\/a><\/strong><strong>Professor Sebastian Uhrich<\/strong><strong>\uff09\u3092\u62db\u8058\u3057\u3001\u79cb\u5b66\u671f\u306e\u5bfe\u9762\u3067\u306e\u96c6\u4e2d\u8b1b\u7fa9\u30b7\u30ea\u30fc\u30ba\uff08<\/strong><strong>14<\/strong><strong>\u56de\u30bb\u30c3\u30b7\u30e7\u30f3\uff09\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/strong><\/h4>\n<p>\u30a6\u30fc\u30ea\u30c3\u30d2\u6559\u6388\u306f\u3001\u30c9\u30a4\u30c4\u4f53\u80b2\u5927\u5b66\u30b1\u30eb\u30f3\u306e\u30b9\u30dd\u30fc\u30c4\u7d4c\u6e08\u30fb\u30b9\u30dd\u30fc\u30c4\u7d4c\u55b6\u7814\u7a76\u6240\u30b9\u30dd\u30fc\u30c4\u7d4c\u55b6\u5b66\u7814\u7a76\u5ba4\u306b\u6240\u5c5e\u3057\u3001\u4e3b\u306b\u30b9\u30dd\u30fc\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b9\u30dd\u30fc\u30c4\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3001\u30b9\u30dd\u30fc\u30c4\u6d88\u8cbb\u8005\u884c\u52d5\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30b9\u30dd\u30fc\u30c4\u306e\u76f8\u4e92\u4f5c\u7528\u306b\u304a\u3051\u308b\u7406\u8ad6\u69cb\u7bc9\u3092\u30c6\u30fc\u30de\u306b\u7814\u7a76\u3092\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u672c\u62e0\u70b9\u304c2018\u5e74\u306b\u30c9\u30a4\u30c4\u4f53\u80b2\u5927\u5b66\u30b1\u30eb\u30f3\u3068\u7b87\u6240\u9593\u5354\u5b9a\u3092\u7de0\u7d50\u3057\u3066\u4ee5\u6765\u3001\u30a6\u30fc\u30ea\u30c3\u30d2\u6559\u6388\u306f\u672c\u5b66\u304b\u3089\u306e\u4ea4\u63db\u7559\u5b66\u751f\u306e\u6307\u5c0e\u3092\u62c5\u5f53\u3057\u3066\u304f\u3060\u3055\u3063\u3066\u3044\u307e\u3059\u3002\u672c\u5b66\u306e\u8a2a\u554f\u6559\u54e1\u3068\u3057\u3066\u306e\u96c6\u4e2d\u8b1b\u7fa9\u306f\u30012018\u5e742021\u5e74\u306b\u7d9a\u304d\u3001\u4eca\u671f\u304c3\u56de\u76ee\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<div id=\"attachment_27828\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-27828 size-full\" src=\"https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class.png\" alt=\"\" width=\"1479\" height=\"714\" srcset=\"https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class.png 1479w, https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class-610x294.png 610w, https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class-940x454.png 940w, https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class-768x371.png 768w\" sizes=\"auto, (max-width: 1479px) 100vw, 1479px\" \/><p class=\"wp-caption-text\">\u8b1b\u7fa9\u306e\u69d8\u5b50<\/p><\/div>\n<p>\u4eca\u56de\u306e\u96c6\u4e2d\u8b1b\u7fa9\u306f\u30b9\u30dd\u30fc\u30c4\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3092\u30c6\u30fc\u30de\u3068\u3057\u3001\u3053\u306e\u5206\u91ce\u306b\u95a2\u4fc2\u3059\u308b\u30c8\u30d4\u30c3\u30af\u30b9\u3092\u53d6\u308a\u6271\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u3001\u4eca\u56de\u306e\u96c6\u4e2d\u8b1b\u7fa9\u306e\u30bf\u30a4\u30c8\u30eb\u306e\u4e00\u4f8b\u3067\u3059\u3002<\/p>\n<ul>\n<li>Fit between sponsor and property<\/li>\n<li>Ambush marketing<\/li>\n<li>Understanding sponsorship effects<\/li>\n<li>Evaluating sponsorship effectiveness<\/li>\n<li>Developing a sponsorship proposal<\/li>\n<\/ul>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-27831 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.waseda.jp\/inst\/sgu\/lecture-class-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1387\" height=\"1040\" src=\"https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class-2.png 1387w, https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class-2-610x457.png 610w, https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class-2-940x705.png 940w, https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class-2-360x270.png 360w, https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class-2-768x576.png 768w, https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class-2-720x540.png 720w\" sizes=\"auto, (max-width: 1387px) 100vw, 1387px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.waseda.jp\/inst\/sgu\/lecture-class-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"1479\" height=\"1109\" src=\"https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class-3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class-3.jpg 1479w, https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class-3-610x457.jpg 610w, https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class-3-940x705.jpg 940w, https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class-3-360x270.jpg 360w, https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class-3-768x576.jpg 768w, https:\/\/www.waseda.jp\/inst\/sgu\/assets\/uploads\/2023\/10\/lecture-class-3-720x540.jpg 720w\" sizes=\"auto, (max-width: 1479px) 100vw, 1479px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>\u8b1b\u7fa9\u306f\u3001\u30b9\u30dd\u30fc\u30c4\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u306e\u57fa\u790e\u77e5\u8b58\u306e\u30a4\u30f3\u30c8\u30ed\u30c0\u30af\u30b7\u30e7\u30f3\u304b\u3089\u59cb\u307e\u308a\u3001\u69d8\u3005\u306a\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u6d3b\u52d5\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u7d39\u4ecb\u3057\u305f\u5f8c\u3001\u30c8\u30d4\u30c3\u30af\u3054\u3068\u306b\u5b66\u751f\u306b\u3088\u308b\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u884c\u308f\u308c\u307e\u3057\u305f\u3002\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5f8c\u306b\u306f\u3001\u5b66\u751f\u306e\u7406\u89e3\u3092\u3088\u308a\u6df1\u3081\u308b\u305f\u3081\u3001\u30a6\u30fc\u30ea\u30c3\u30d2\u6559\u6388\u3088\u308a\u8a73\u3057\u3044\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306e\u89e3\u8aac\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u30a6\u30fc\u30ea\u30c3\u30d2\u6559\u6388\u306f\u3001\u5c11\u4eba\u6570\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306e\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u500b\u5225\u6e96\u5099\u3092\u6307\u5c0e\u3057\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u884c\u3046\u4e2d\u3067\u3001\u5b66\u751f\u306e\u8208\u5473\u3092\u60f9\u304d\u3064\u3051\u3001\u7a4d\u6975\u7684\u306a\u5b66\u3073\u3068\u597d\u5947\u5fc3\u3092\u4fc3\u3059\u74b0\u5883\u3092\u4f5c\u308a\u4e0a\u3052\u307e\u3057\u305f\u3002<\/p>\n<p>\u4ee5\u4e0b\u306b\u3001\u672c\u96c6\u4e2d\u8b1b\u7fa9\u306b\u53c2\u52a0\u3057\u305f\u5b66\u751f\u306b\u3088\u308b\u30ec\u30dd\u30fc\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<blockquote><p>Waseda University SGU Lecture Report: Professor Sebastian Uhrich\u2019s Intensive Course<\/p>\n<p>From October 4th to October 11th, we had the privilege of attending an intensive week-long course conducted by Professor Sebastian Uhrich. This course was held at the outset of the autumn semester, and graduate students at the Graduate School of Sport Science could earn 2 credits for participation.<br \/>\nProfessor Uhrich hails from the Institute of Sport Economics and Sport Management at the German Sport University Cologne. His research primarily revolves around sport marketing, sport management, consumer behaviour, theory-building, and the intersection of marketing and sport. Notably, the Faculty of Sport Science at Waseda University has established student exchange programs with the German Sport University, and Professor Uhrich has been an integral part of this academic collaboration. He has visited Waseda\u2019s campus as a visiting scholar and imparted his expertise by teaching classes in his field.<br \/>\nProfessor Uhrich\u2019s lectures provided an insightful journey into the world of sponsorship, commencing with fundamental aspects, relevant terminology, and examples of various sponsorship activities. Subsequently, he delved into key topics related to sponsorship, including the alignment between sponsor and property, image transfer, ambush marketing, understanding sponsorship effects, and evaluating sponsorship effectiveness. For each of these topics, small groups of students (comprising 2-3 individuals) were tasked with researching and preparing presentations before the lectures. This approach encouraged students to delve into the subjects independently before each lecture. Following the student presentations, Professor Uhrich would provide comprehensive lectures on each topic, enhancing our understanding.<br \/>\nThe first day of the course, October 4th, centred on defining sponsorship, exploring its various forms, and unravelling the terminology associated with sponsorship activities, such as leveraging and activation. The lectures were enriched with real-world examples, lively discussions among fellow students, and interactive trivia games that encouraged participation and engagement.<br \/>\nOn October 5th, we were granted a break from formal classes but had the opportunity to consult with Professor Uhrich. During these sessions, he would offer valuable feedback and suggestions to help us refine our upcoming presentations.<br \/>\nOctober 6th was dedicated to the topics of sponsor-property fit and image transfer. Prior to the presentations and lectures, we engaged in trivia games to gauge our prior knowledge and impressions of the topics. These games were anonymous, fostering a relaxed learning atmosphere. Afterward, we proceeded with student presentations followed by Professor Uhrich\u2019s in-depth lectures.<br \/>\nMoving to October 9th, we explored ambush marketing, understanding sponsorship effects, and the evaluations of sponsorship effectiveness. This day followed a similar structure as October 6th, with trivia games, student presentations, and comprehensive lectures by Professor Uhrich.<br \/>\nTowards the end of the course, each group undertook a group project. We were tasked with creating a sponsorship proposal, representing a property in search of sponsorship, and tailoring our proposal towards a specific company. This engaging activity allowed us to unleash our creativity while applying the knowledge we had gained in the earlier classes.<br \/>\nPersonally, I am very grateful for having had the opportunity to participate in this intensive course, and I gained a lot of valuable knowledge that I will carry with me in my academic and professional journey.<br \/>\nIn conclusion, Professor Sebastian Uhrich\u2019s course was not only highly informative but also incredibly engaging. He successfully captivated students&#8217; interest and fostered an environment that encouraged active learning and curiosity.<\/p>\n<p style=\"text-align: right;\">(\u4fee\u58eb\u8ab2\u7a0b Torill Olsen)<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u65e9\u7a32\u7530\u5927\u5b66\u5065\u5eb7\u30b9\u30dd\u30fc\u30c4\u79d1\u5b66\u62e0\u70b9\u3067\u306f\u300110\u67084\u65e5\u304b\u308910\u670811\u65e5\u307e\u3067\u3001\u30c9\u30a4\u30c4\u4f53\u80b2\u5927\u5b66\u30b1\u30eb\u30f3\u306e\u30bb\u30d0\u30b9\u30c1\u30e3\u30f3\u30fb\u30a6\u30fc\u30ea\u30c3\u30d2\u6559\u6388\uff08Professor Sebastian Uhrich\uff09\u3092\u62db\u8058\u3057\u3001\u79cb\u5b66\u671f\u306e\u5bfe\u9762\u3067\u306e\u96c6\u4e2d\u8b1b\u7fa9\u30b7\u30ea\u30fc\u30ba\uff081 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[110,102],"class_list":["post-27831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-through-2023","tag-report","tag-hs"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/posts\/27831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/comments?post=27831"}],"version-history":[{"count":1,"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/posts\/27831\/revisions"}],"predecessor-version":[{"id":27865,"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/posts\/27831\/revisions\/27865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/media\/27835"}],"wp:attachment":[{"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/media?parent=27831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/categories?post=27831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/tags?post=27831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}