{"id":24852,"date":"2023-06-28T09:39:07","date_gmt":"2023-06-28T00:39:07","guid":{"rendered":"https:\/\/www.waseda.jp\/inst\/sgu\/?p=24852"},"modified":"2023-07-03T15:18:08","modified_gmt":"2023-07-03T06:18:08","slug":"%e3%83%90%e3%83%bc%e3%82%b9%e5%a4%a7%e5%ad%a6%e3%82%88%e3%82%8a%e8%a8%aa%e5%95%8f%e6%95%99%e5%93%a1%e3%81%a8%e3%81%97%e3%81%a6%e3%83%93%e3%82%b9%e3%82%ab%e3%82%a4%e3%82%a2%e5%85%88%e7%94%9f%e3%81%8c","status":"publish","type":"post","link":"https:\/\/www.waseda.jp\/inst\/sgu\/news-through-2023\/2023\/06\/28\/24852\/","title":{"rendered":"\u30d0\u30fc\u30b9\u5927\u5b66\u3088\u308a\u8a2a\u554f\u6559\u54e1\u3068\u3057\u3066\u30d3\u30b9\u30ab\u30a4\u30a2\u5148\u751f\u304c\u6765\u65e5\u30fb\u96c6\u4e2d\u8b1b\u7fa9\u3092\u958b\u50ac"},"content":{"rendered":"

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 <\/p>\n

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This course aims to develop knowledge of the theories and principles of sport sponsorship. It follows a structured approach covering the importance of sponsorship for the parties involved, as well as the planning, implementation and evaluation processes. Different types of sponsorship in the sport context are discussed. The risks and challenges associated with sport sponsorship are also critically analysed, as well as how these can be mitigated in order to promote critical reflection and help students’ future professional practice. In addition to providing students with background theories, the course also relies on examples and case studies from diverse sport contexts.<\/p><\/blockquote>\n

\"\"\u30d3\u30b9\u30ab\u30a4\u30a2\u5148\u751f(\u5199\u771f\u4e2d\u592e)\u306f\u3001\u6388\u696d\u306b\u5148\u7acb\u3063\u3066\u677e\u5ca1\u5b8f\u9ad8\u30b9\u30dd\u30fc\u30c4\u79d1\u5b66\u5b66\u8853\u9662\u9577<\/a>(\u5199\u771f\u53f3\u5074)\u3068
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\u672c\u5c5e\u5927\u5b66\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\uff1aRui Biscaia \u2014 the University of Bath’s research portal<\/a><\/p><\/blockquote>\n

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