{"id":14390,"date":"2022-04-13T08:46:57","date_gmt":"2022-04-12T23:46:57","guid":{"rendered":"https:\/\/www.waseda.jp\/inst\/sgu\/?p=14390"},"modified":"2022-04-13T08:46:57","modified_gmt":"2022-04-12T23:46:57","slug":"%e8%ac%9b%e7%be%a9%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88%ef%bc%9a%e3%80%8csport-sponsorship%e3%80%8d-prof-uhrich-sebastian%ef%bc%88%e3%83%89%e3%82%a4%e3%83%84%e4%bd%93%e8%82%b2%e5%a4%a7%e5%ad%a6","status":"publish","type":"post","link":"https:\/\/www.waseda.jp\/inst\/sgu\/news-through-2023\/2022\/04\/13\/14390\/","title":{"rendered":"\u8b1b\u7fa9\u30ec\u30dd\u30fc\u30c8\uff1a\u300cSport Sponsorship\u300d Prof. Uhrich Sebastian\uff08\u30c9\u30a4\u30c4\u4f53\u80b2\u5927\u5b66\u30b1\u30eb\u30f3\uff09"},"content":{"rendered":"

2022\u5e742\u670815\u65e5\u304b\u30893\u67089\u65e5\u307e\u3067\u306e\u9593\u3001\u65e9\u7a32\u7530\u5927\u5b66\u30b9\u30fc\u30d1\u30fc\u30b0\u30ed\u30fc\u30d0\u30eb\u5927\u5b66\u5275\u6210\u652f\u63f4\u4e8b\u696d\u5065\u5eb7\u30b9\u30dd\u30fc\u30c4\u79d1\u5b66\u62e0\u70b9<\/a>\u3067\u306f\u3001\u30c9\u30a4\u30c4\u4f53\u80b2\u5927\u5b66\u30b1\u30eb\u30f3<\/a>\u304b\u30892021\u5e74\u5ea6\u62db\u8058\u6559\u54e1\u3068\u3057\u3066\u304a\u8fce\u3048\u3057\u3066\u3044\u308bProf. Uhrich Sebastian\u306b\u3088\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u8b1b\u7fa9\u300cSport Sponsorship\uff08\u516815\u56de\uff09\u300d\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u6388\u696d\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u6559\u54e1\u3068\u5b66\u751f\u9593\u304c\u4ea4\u6d41\u3067\u304d\u308bICT\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3001\u5b66\u751f\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u6388\u696d\u306b\u53c2\u52a0\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u914d\u616e\u3055\u308c\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306b\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3067\u304d\u308b\u3088\u3046\u5de5\u592b\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u5b66\u7fd2\u6210\u679c\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u3001\u3053\u307e\u3081\u306b\u7406\u89e3\u5ea6\u78ba\u8a8d\u30af\u30a4\u30ba\u306e\u5b9f\u65bd\u3084\u3001 \u5b66\u751f\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u8ab2\u984c\u3092\u8ab2\u3059\u306a\u3069\u3001\u5b66\u7fd2\u52b9\u679c\u3092\u78ba\u4fdd\u3067\u304d\u308b\u3088\u3046\u306b\u9032\u3081\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u30b3\u30fc\u30b9\u6982\u8981\u306f\u4ee5\u306e\u901a\u308a\u3002\uff08\u30b7\u30e9\u30d0\u30b9\u3088\u308a\u629c\u7c8b\uff09
\nThe course provides a comprehensive theoretical and practical understanding of sport sponsorshipas a marketing communications tool. It covers a range of topics relating to sport sponsorshipand considers these topics in a detailed manner. Key topics include sponsorship theories, leveraging and activation, sponsorship fit, ambush marketing, challenges in sport sponsorship and sponsorship evaluation.<\/p>\n

\"\"<\/p>\n

\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

2022\u5e742\u670815\u65e5\u304b\u30893\u67089\u65e5\u307e\u3067\u306e\u9593\u3001\u65e9\u7a32\u7530\u5927\u5b66\u30b9\u30fc\u30d1\u30fc\u30b0\u30ed\u30fc\u30d0\u30eb\u5927\u5b66\u5275\u6210\u652f\u63f4\u4e8b\u696d\u5065\u5eb7\u30b9\u30dd\u30fc\u30c4\u79d1\u5b66\u62e0\u70b9\u3067\u306f\u3001\u30c9\u30a4\u30c4\u4f53\u80b2\u5927\u5b66\u30b1\u30eb\u30f3\u304b\u30892021\u5e74\u5ea6\u62db\u8058\u6559\u54e1\u3068\u3057\u3066\u304a\u8fce\u3048\u3057\u3066\u3044\u308bProf. Uhrich Sebastian […]<\/p>\n","protected":false},"author":3,"featured_media":14433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[110,102],"class_list":["post-14390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-through-2023","tag-report","tag-hs"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/posts\/14390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/comments?post=14390"}],"version-history":[{"count":2,"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/posts\/14390\/revisions"}],"predecessor-version":[{"id":14626,"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/posts\/14390\/revisions\/14626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/media\/14433"}],"wp:attachment":[{"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/media?parent=14390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/categories?post=14390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/sgu\/wp-json\/wp\/v2\/tags?post=14390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}