{"id":83104,"date":"2025-12-16T14:39:38","date_gmt":"2025-12-16T05:39:38","guid":{"rendered":"https:\/\/www.waseda.jp\/inst\/research\/?p=83104"},"modified":"2025-12-16T15:04:02","modified_gmt":"2025-12-16T06:04:02","slug":"sex-related-upregulation-of-bone-morphogenetic-protein-signaling-inhibits-adult-neurogenesis-in-app-nl-g-f-alzheimers-disease-model-mice%ef%bc%88published-in-biology-of-sex-differences-november-20","status":"publish","type":"post","link":"https:\/\/www.waseda.jp\/inst\/research\/news\/83104","title":{"rendered":"Emphasizing or downplaying political ambitions: Exploring the role of candidate gender in shaping voter perceptions\uff08Published in Electoral Studies, December, 2025\uff09"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n
Journal Title
\n\/\u63b2\u8f09\u30b8\u30e3\u30fc\u30ca\u30eb\u540d<\/td>\n		Electoral Studies<\/td>\n<\/tr>\n
Publication Year and Month
\n\/\u63b2\u8f09\u5e74\u6708<\/td>\n		December, 2025<\/td>\n<\/tr>\n
Paper Title
\n\/\u8ad6\u6587\u30bf\u30a4\u30c8\u30eb<\/td>\n		Emphasizing or downplaying political ambitions: Exploring the role of candidate gender in shaping voter perceptions<\/td>\n<\/tr>\n
DOI
\n\/\u8ad6\u6587DOI<\/td>\n		10.1016\/j.electstud.2025.103004<\/a><\/td>\n<\/tr>\n
\u00a0Author of Waseda University
\n\/\u672c\u5b66\u306e\u8457\u8005<\/td>\n		ONO, Yoshikuni(Professor, Faculty of Political Science and Economics, School of Political Science and Economics):Last Author<\/span><\/td>\n<\/tr>\n
Related Websites
\n\/\u95a2\u9023Web<\/td>\n		–<\/td>\n<\/tr>\n
Abstract
\n\/\u6284\u9332<\/td>\n		\n
\n

Do male and female candidates benefit equally from disclosing their political ambition during electoral campaigns? While candidates for elective office are typically ambitious, voters may not reward female candidates to the same extent as male candidates for openly expressing such ambition. This may be because prevalent stereotypes portray women as modest and reserved, potentially clashing with the ostensibly masculine traits associated with political office. To examine this issue, we conducted a vignette experiment in Japan in which we randomly varied a candidate\u2019s gender and stated motivation for seeking office. Our findings reveal that disclosing political ambitions, when framed as a personal choice, benefits both male and female candidates. However, male candidates who openly display ambition are perceived as more popular among the public, whereas female candidates do not receive the same benefit\u2014even though they are rated as equally likable. This subtle disadvantage points to a nuanced gender bias mechanism: rather than stemming from direct voter disapproval, it arises from second-order beliefs that ambitious female candidates are less likely to attract broad voter support. Such perceptions may constrain women\u2019s electoral success, deter them from openly expressing ambition, and reinforce gender disparities in political representation. These results suggest that efforts to reduce gender gaps in political leadership must address not only overt stereotypes but also voters\u2019 perceptions of the electoral viability of ambitious female candidates.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Journal Title \/\u63b2\u8f09\u30b8\u30e3\u30fc\u30ca\u30eb\u540d Electoral Studies Publication Year and Month \/\u63b2\u8f09\u5e74\u6708 December, 2025 Paper Title \/\u8ad6\u6587\u30bf\u30a4\u30c8\u30eb […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[218,217],"class_list":["post-83104","post","type-post","status-publish","format-standard","hentry","tag-impact-en","tag-impact"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waseda.jp\/inst\/research\/wp-json\/wp\/v2\/posts\/83104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.waseda.jp\/inst\/research\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waseda.jp\/inst\/research\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/research\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/research\/wp-json\/wp\/v2\/comments?post=83104"}],"version-history":[{"count":2,"href":"https:\/\/www.waseda.jp\/inst\/research\/wp-json\/wp\/v2\/posts\/83104\/revisions"}],"predecessor-version":[{"id":83109,"href":"https:\/\/www.waseda.jp\/inst\/research\/wp-json\/wp\/v2\/posts\/83104\/revisions\/83109"}],"wp:attachment":[{"href":"https:\/\/www.waseda.jp\/inst\/research\/wp-json\/wp\/v2\/media?parent=83104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/research\/wp-json\/wp\/v2\/categories?post=83104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/research\/wp-json\/wp\/v2\/tags?post=83104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}