{"id":40502,"date":"2026-01-07T15:51:33","date_gmt":"2026-01-07T06:51:33","guid":{"rendered":"https:\/\/www.waseda.jp\/inst\/icc\/?p=40502"},"modified":"2026-01-07T16:55:16","modified_gmt":"2026-01-07T07:55:16","slug":"%e5%8f%82%e5%8a%a0%e8%80%85%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-22-3","status":"publish","type":"post","link":"https:\/\/www.waseda.jp\/inst\/icc\/news-en\/2026\/01\/07\/40502\/","title":{"rendered":"A Humanitarian Approach to Commerce &#8211; ICC Fair Trade Cafe Participant Report"},"content":{"rendered":"<div style=\"text-align: right;\" data-node-type=\"line\">\n<p id=\"magicdomid17\" class=\"ace-line\" data-node-type=\"line\"><strong><span class=\"author-18717364181 font-size-medium\"><span class=\"TextRun SCXW207812317 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW207812317 BCX8\"><span class=\"TextRun SCXW170027577 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW170027577 BCX0\">Fares Alejandro Fernandez Serrano<\/span><\/span>\u00a0<\/span><\/span><br \/>\n<\/span><span class=\"author-18717364181 font-size-medium\"><span class=\"NormalTextRun SCXW159076462 BCX8\"><span class=\"NormalTextRun SCXW247270598 BCX0\">Graduate School of C<\/span><span class=\"NormalTextRun SCXW247270598 BCX0\">reative Science and Engineering<\/span><\/span><\/span><\/strong><\/p>\n<\/div>\n<div id=\"magicdomid2\" class=\"ace-line\" data-node-type=\"line\">\n<p><span data-contrast=\"auto\">On December 17, at Okuma Garden Hall, the ICC (Intercultural Communication Center) held a fair-trade event. I decided to participate out of curiosity about the term \u201cfair trade,\u201d since it was the first time I had heard it. Little did I know that the ideas behind fair trade \u2014 and the actions it promotes \u2014 would resonate with aspects of my culture and life experience.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We began with some light conversation with the participants at our table. \u201cI know a little about coffee, as a coffee lover myself, but not much about fair trade,\u201d I shared. When the main presentation started, we were given access to an online tool that provided English translation<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\"> for non-proficient Japanese speakers. It was an excellent addition by the ICC staff. I felt genuinely grateful and relieved, because I wanted to learn as much as possible from the talk.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The concept of fair trade was introduced as an equitable and sustainable approach to commerce \u2014 one that helps small producers in developing countries access better working conditions and fairer profits. The presenters walked us through the key principles behind fair trade, including the distinction between <\/span><i><span data-contrast=\"auto\">equality <\/span><\/i><span data-contrast=\"auto\">\u2014 where everyone receives the same \u2014 and <\/span><i><span data-contrast=\"auto\">equity <\/span><\/i><span data-contrast=\"auto\">\u2014 where each person receives what they need. To deepen our understanding, we watched videos and saw examples of working environments around the world. They highlighted how many beautiful products require long hours of labor, yet are often produced under precarious conditions.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Beyond their aesthetic appeal, many handmade items also reflected the craftsmanship and skill of their makers\u2014for example, the intricate patterns on kurtas that are created by hand. Fair-trade food products often include photos of the farmers, a warm detail that puts a human face to the supply chain. It transforms the experience from simply purchasing goods to appreciating the people and effort behind them. Fair trade also emphasizes environmental care and preservation; some businesses run campaigns such as \u201cplant one tree for each chocolate purchased.\u201d<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As a Honduran, these ideas did not feel entirely foreign. Growing up, I saw many handmade goods in local markets, where families in rural areas would sell clay pots and hammocks. I also value my country\u2019s organic coffee and handmade textiles; to me, they are reflections of our culture. What I appreciated most about fair trade was its humanitarian approach, not commerce for its own sake, but commerce that recognizes human talent and dignity. This message was beautifully embodied by the invited guest, who wore an outfit made entirely from fair-trade-supported textiles. In my own case, I can say that a poncho made in my homeland carries more meaning than any jacket, especially when it protects me from the cold.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We were given chocolates and tea to try, and they were delicious. Overall, it was an educational and enjoyable experience that truly reflected the spirit of intercultural exchange and communication \u2014 living up to the ICC\u2019s name. I would encourage everyone to join and try ICC events, since language barriers and prior knowledge are not obstacles at all.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<\/div>\n<div data-node-type=\"line\">\n<div id=\"attachment_40506\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-40506\" src=\"https:\/\/www.waseda.jp\/inst\/icc\/assets\/uploads\/2026\/01\/6d896000c1f2a9baa7eec28b519ca1b9.jpg\" alt=\"\" width=\"288\" height=\"384\" srcset=\"https:\/\/www.waseda.jp\/inst\/icc\/assets\/uploads\/2026\/01\/6d896000c1f2a9baa7eec28b519ca1b9.jpg 812w, https:\/\/www.waseda.jp\/inst\/icc\/assets\/uploads\/2026\/01\/6d896000c1f2a9baa7eec28b519ca1b9-610x814.jpg 610w, https:\/\/www.waseda.jp\/inst\/icc\/assets\/uploads\/2026\/01\/6d896000c1f2a9baa7eec28b519ca1b9-768x1024.jpg 768w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/><p class=\"wp-caption-text\">Photo by author<\/p><\/div>\n<\/div>\n<div data-node-type=\"line\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fares Alejandro Fernandez Serrano\u00a0 Graduate School of Creative Science and Engineering On December 17, at Okum [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":39833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95,97],"tags":[83,116],"class_list":["post-40502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-other-en","tag-education-en","tag-event-report-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waseda.jp\/inst\/icc\/wp-json\/wp\/v2\/posts\/40502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.waseda.jp\/inst\/icc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waseda.jp\/inst\/icc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/icc\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/icc\/wp-json\/wp\/v2\/comments?post=40502"}],"version-history":[{"count":1,"href":"https:\/\/www.waseda.jp\/inst\/icc\/wp-json\/wp\/v2\/posts\/40502\/revisions"}],"predecessor-version":[{"id":40557,"href":"https:\/\/www.waseda.jp\/inst\/icc\/wp-json\/wp\/v2\/posts\/40502\/revisions\/40557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/icc\/wp-json\/wp\/v2\/media\/39833"}],"wp:attachment":[{"href":"https:\/\/www.waseda.jp\/inst\/icc\/wp-json\/wp\/v2\/media?parent=40502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/icc\/wp-json\/wp\/v2\/categories?post=40502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waseda.jp\/inst\/icc\/wp-json\/wp\/v2\/tags?post=40502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}