MATSUOKA, Hirotaka

Master’s Program / SPORT MANAGEMENT / Sport Marketing
Doctoral Program / SPORT BUSINESS SPECIALIZATION / Sport Business Marketing

Sport Marketing
Sport Management (Seminar)
Global Development of the Sport Industry
Theory and Practice of Global Sport Management
Hirotaka Matsuoka is a professor of sport marketing in the Faculty of Sport Sciences at Waseda University in Japan. His teaching and research specialization is sport marketing. He is an active Japanese researcher in sport management and marketing and has had articles published in Japanese and international journals. He is on the management board of the Japanese Association for Sport Management, and the chief editor of Asian Sport Management Review. He also serves as a board member of the Japan Volleyball League Organization and a council member of the Hockey Japan League. Dr. Matsuoka earned his doctoral degree in sport management from The Ohio State University in 2001.
The Ohio State University (Columbus, Ohio, USA)
Ph.D. Sport Management March, 2001
Osaka University of Health and Sport Sciences (Osaka, Japan)
M.S. Physical Education (Leisure and Life-long Sport) March, 1995
Kyoto University of Education (Kyoto, Japan)
B.E. Physical Education March, 1993

Work Experience
9/1998 - 12/2000 Graduate Teaching Associate, The Ohio State University
4/2003 - 9/2006 Assistant Professor, Biwako Seikei Sport College
10/2006 - 3/2009 Associate Professor, Biwako Seikei Sport College
4/2009 - 3/2015 Associate Professor, Waseda University, Faculty of Sport Sciences
4/2015 - present Professor, Waseda University, Faculty of Sport Sciences
Sport Marketing Sport Consumer Behavior Sport Sponsorship