予定表 -詳細情報-
| 件名 | LS 竹内あい氏 |
| 開始日時 | 2009年 6月 9日 (火曜日) 12時15分 (GMT+09:00) |
| 終了日時 | 2009年 6月 9日 (火曜日) 13時50分 (GMT+09:00) |
| 場所 | 1号館310教室 |
| 詳細 | 報告者：竹内 あい (早稲田大学経済学研究科／日本学術振興会特別研究員) 報告タイトル： Experimental Results on Sponsored Search Auction: Comparison of GSP and VCG 概要： Sponsored links are a kind of Internet ads and its market has grown rapidly in recent years. This paper compares, using laboratory experiment, the performance of two auction rules for sponsored links; Vickrey-Clarke-Groves mechanism (VCG), which is an incentive compatible mechanism with dominant strategy equilibrium; and “generalized second price” auction (GSP), which is commonly used by the major search engines. In the experiment, we observed no difference in the distribution of the revenues for a search engine in VCG and GSP, and equilibrium outcomes resulted more frequently in VCG. Furthermore, outcomes in VCG were more efficient than the outcomes of GSP. ※なお，開催場所が1号館310教室に変更になっております． お間違えのないようご注意下さい． |
| カテゴリー | 政治経済学基礎セミナー・ランチタイムセミナー |
