{"id":8100,"date":"2023-12-12T13:05:34","date_gmt":"2023-12-12T04:05:34","guid":{"rendered":"https:\/\/www.waseda.jp\/fire\/gsiccs\/?p=8100"},"modified":"2023-12-12T13:05:34","modified_gmt":"2023-12-12T04:05:34","slug":"professor-morimotos-research-article-on-consumers-online-information-disclosure-has-been-published-in-journal-of-promotion-management","status":"publish","type":"post","link":"https:\/\/www.waseda.jp\/fire\/gsiccs\/news\/2023\/12\/12\/8100\/","title":{"rendered":"Professor Morimoto\u2019s research article on consumers\u2019 online information disclosure has been published in Journal of Promotion Management"},"content":{"rendered":"<p>Professor Morimoto\u2019s article titled \u201cThe Association between Brand Trust, Familiarity and Personal Information Disclosure: A Case of Japanese Consumers\u201d is published in Journal of Promotion Management.<\/p>\n<p>DOI: 10.1080\/10496491.2023.2279774<\/p>\n<p>This study examined the effects of personal information types and brand familiarity on Japanese consumers\u2019 perceived brand trust, privacy concerns, and anxiety about personal information disclosure to marketers.<br \/>\nIt also investigated how the cultural dimensions of Japanese consumers affect the relationships between privacy concerns, perceived brand trust, and personal information disclosure outcomes.<\/p>\n<p>The results of an online experiment (n=771) showed that cultural factors, namely uncertainty avoidance and independent self-construal, moderated the relationship between brand trust and anxiety regarding personal information disclosure to marketers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Professor Morimoto\u2019s article titled \u201cThe Association between Brand Trust, Familiarity and Personal Information [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95,1],"tags":[89,94,73,51,26,28],"class_list":["post-8100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-news","tag-announcement-en","tag-general-en","tag-research-en","tag-announcement","tag-general","tag-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/posts\/8100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/comments?post=8100"}],"version-history":[{"count":1,"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/posts\/8100\/revisions"}],"predecessor-version":[{"id":8102,"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/posts\/8100\/revisions\/8102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/media\/6941"}],"wp:attachment":[{"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/media?parent=8100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/categories?post=8100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waseda.jp\/fire\/gsiccs\/wp-json\/wp\/v2\/tags?post=8100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}